{"id":237,"date":"2013-11-11T11:22:44","date_gmt":"2013-11-11T18:22:44","guid":{"rendered":"https:\/\/blog.morganchaney.com\/?p=237"},"modified":"2025-05-21T08:21:20","modified_gmt":"2025-05-21T15:21:20","slug":"why-product-labels-matter","status":"publish","type":"post","link":"https:\/\/www.morganchaney.com\/blog\/why-product-labels-matter\/","title":{"rendered":"Why Product Labels Matter"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>When shoppers are comparing products, their first assessment is made based on what they can deduce visually, equating what they can see on the outside with what they can\u2019t see on the inside. If a label is unappealing, shoppers skip over your product and move on to a competitor\u2019s. The product\u2019s <a href=\"https:\/\/www.morganchaney.com\/custom-product-packaging\">packaging and labeling<\/a> is just as important as the product itself. Take a moment to consider the following helpful tips from Morgan Chaney on creating attractive labels and printed packaging.<\/p>\n<p><strong>Shape and Colors<\/strong><\/p>\n<p>The shape and size of your labels should complement the product and its custom packaging, as well as draw attention to the product. If the packaging is clear or colored plastic or glass, label colors should work with both the visible product and the container.<\/p>\n<p>Colors are an intrinsic part of the product label, and say a lot about your product and vision. Primary colors may work in advertising, but aren\u2019t appropriate for many products. Make sure your colors are in line with your overall image, and stay away from colors that make your product difficult to differentiate from a competitor\u2019s.<\/p>\n<p><strong>Font<\/strong><\/p>\n<p>Don\u2019t underestimate the power of a beautiful font in setting the right tone for your product\u2019s identity. Make sure it\u2019s appropriate (no cursive fonts for motor oil, for example), clear, and unique. Finally, make sure it can be easily read: if a customer has to struggle to read your printed packaging, they will skip your product for a product that is more clearly marked.<\/p>\n<p><strong>Market Yourself<\/strong><\/p>\n<p>There should be no doubt in buyers\u2019 minds about who makes the product, so put the company name and logo are front and center.<\/p>\n<p><strong>Contact Info<\/strong><\/p>\n<p>A toll free customer service number, email address and mailing address should be somewhere on the packaging. Consider adding a label on the back to include customer service information.<\/p>\n<p><a href=\"https:\/\/www.morganchaney.com\/custom-printed-hangtags-labels\">If you need help creating labels or custom packaging<\/a>, trust the design and printing experts at Morgan Chaney. Whether you are looking for custom printing on paper shopping bags or shipping cartons, to much more, Morgan Chaney can help you create exceptional packaging solutions for your unique product. For more information about the many innovative and reliable <a href=\"https:\/\/www.morganchaney.com\/custom-packaging-by-product-type\">custom packaging services<\/a> provided by Morgan Chaney, call 866-637-2270 or <a href=\"https:\/\/www.morganchaney.com\/mc4-contact-morgan-chaney-A\">Contact Us<\/a>.<\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When shoppers are comparing products, their first assessment is made based on what they can deduce visually, equating what they can see on the outside with what they can\u2019t see on the inside. If a label is unappealing, shoppers skip over your product and move on to a competitor\u2019s. The product\u2019s packaging and labeling is [&hellip;]<\/p>\n","protected":false},"author":418,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[473],"tags":[64,12,63,16],"class_list":["post-237","post","type-post","status-publish","format-standard","hentry","category-packaging-insights","tag-custom-packaging","tag-morgan-chaney","tag-paper-shopping-bags","tag-printed-packaging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Product Labels Matter | Morgan Chaney\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.morganchaney.com\/blog\/why-product-labels-matter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Product Labels Matter | Morgan Chaney\u00ae\" \/>\n<meta property=\"og:description\" content=\"When shoppers are comparing products, their first assessment is made based on what they can deduce visually, equating what they can see on the outside with what they can\u2019t see on the inside. If a label is unappealing, shoppers skip over your product and move on to a competitor\u2019s. The product\u2019s packaging and labeling is [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.morganchaney.com\/blog\/why-product-labels-matter\/\" \/>\n<meta property=\"og:site_name\" content=\"Morgan Chaney\u00ae\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/morganchaneyco\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-11T18:22:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T15:21:20+00:00\" \/>\n<meta name=\"author\" content=\"Morgan Chaney Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@morganchaneyco\" \/>\n<meta name=\"twitter:site\" content=\"@morganchaneyco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Morgan Chaney Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.morganchaney.com\/blog\/why-product-labels-matter\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.morganchaney.com\/blog\/why-product-labels-matter\/\"},\"author\":{\"name\":\"Morgan Chaney Team\",\"@id\":\"https:\/\/www.morganchaney.com\/blog\/#\/schema\/person\/727da669564c6f3532297826d09828a3\"},\"headline\":\"Why Product Labels Matter\",\"datePublished\":\"2013-11-11T18:22:44+00:00\",\"dateModified\":\"2025-05-21T15:21:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.morganchaney.com\/blog\/why-product-labels-matter\/\"},\"wordCount\":389,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.morganchaney.com\/blog\/#organization\"},\"keywords\":[\"Custom Packaging\",\"morgan chaney\",\"Paper Shopping Bags\",\"printed packaging\"],\"articleSection\":[\"Packaging Insights\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.morganchaney.com\/blog\/why-product-labels-matter\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.morganchaney.com\/blog\/why-product-labels-matter\/\",\"url\":\"https:\/\/www.morganchaney.com\/blog\/why-product-labels-matter\/\",\"name\":\"Why Product Labels Matter | Morgan Chaney\u00ae\",\"isPartOf\":{\"@id\":\"https:\/\/www.morganchaney.com\/blog\/#website\"},\"datePublished\":\"2013-11-11T18:22:44+00:00\",\"dateModified\":\"2025-05-21T15:21:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.morganchaney.com\/blog\/why-product-labels-matter\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.morganchaney.com\/blog\/why-product-labels-matter\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.morganchaney.com\/blog\/why-product-labels-matter\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.morganchaney.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Product Labels Matter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.morganchaney.com\/blog\/#website\",\"url\":\"https:\/\/www.morganchaney.com\/blog\/\",\"name\":\"Morgan Chaney Blog\",\"description\":\"Packaging That People Notice\u00ae\",\"publisher\":{\"@id\":\"https:\/\/www.morganchaney.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.morganchaney.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.morganchaney.com\/blog\/#organization\",\"name\":\"Morgan Chaney\",\"url\":\"https:\/\/www.morganchaney.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.morganchaney.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2024\/07\/MorganChaney-Logo-2.png\",\"contentUrl\":\"https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2024\/07\/MorganChaney-Logo-2.png\",\"width\":800,\"height\":150,\"caption\":\"Morgan Chaney\"},\"image\":{\"@id\":\"https:\/\/www.morganchaney.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/morganchaneyco\/\",\"https:\/\/x.com\/morganchaneyco\",\"https:\/\/www.linkedin.com\/company\/452993\/\",\"https:\/\/www.instagram.com\/morganchaneyco\/\",\"https:\/\/www.pinterest.com\/morganchaneypac\/\",\"https:\/\/www.youtube.com\/channel\/UCKYk0y8jxaAg2EpxF3DYX7w\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.morganchaney.com\/blog\/#\/schema\/person\/727da669564c6f3532297826d09828a3\",\"name\":\"Morgan Chaney Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.morganchaney.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d1243363ec33b0e7e106654ade901491?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d1243363ec33b0e7e106654ade901491?s=96&d=blank&r=g\",\"caption\":\"Morgan Chaney Team\"},\"url\":\"https:\/\/www.morganchaney.com\/blog\/author\/ftblogger\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Product Labels Matter | Morgan Chaney\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.morganchaney.com\/blog\/why-product-labels-matter\/","og_locale":"en_US","og_type":"article","og_title":"Why Product Labels Matter | Morgan Chaney\u00ae","og_description":"When shoppers are comparing products, their first assessment is made based on what they can deduce visually, equating what they can see on the outside with what they can\u2019t see on the inside. If a label is unappealing, shoppers skip over your product and move on to a competitor\u2019s. The product\u2019s packaging and labeling is [&hellip;]","og_url":"https:\/\/www.morganchaney.com\/blog\/why-product-labels-matter\/","og_site_name":"Morgan Chaney\u00ae","article_publisher":"https:\/\/www.facebook.com\/morganchaneyco\/","article_published_time":"2013-11-11T18:22:44+00:00","article_modified_time":"2025-05-21T15:21:20+00:00","author":"Morgan Chaney Team","twitter_card":"summary_large_image","twitter_creator":"@morganchaneyco","twitter_site":"@morganchaneyco","twitter_misc":{"Written by":"Morgan Chaney Team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.morganchaney.com\/blog\/why-product-labels-matter\/#article","isPartOf":{"@id":"https:\/\/www.morganchaney.com\/blog\/why-product-labels-matter\/"},"author":{"name":"Morgan Chaney Team","@id":"https:\/\/www.morganchaney.com\/blog\/#\/schema\/person\/727da669564c6f3532297826d09828a3"},"headline":"Why Product Labels Matter","datePublished":"2013-11-11T18:22:44+00:00","dateModified":"2025-05-21T15:21:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.morganchaney.com\/blog\/why-product-labels-matter\/"},"wordCount":389,"commentCount":0,"publisher":{"@id":"https:\/\/www.morganchaney.com\/blog\/#organization"},"keywords":["Custom Packaging","morgan chaney","Paper Shopping Bags","printed packaging"],"articleSection":["Packaging Insights"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.morganchaney.com\/blog\/why-product-labels-matter\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.morganchaney.com\/blog\/why-product-labels-matter\/","url":"https:\/\/www.morganchaney.com\/blog\/why-product-labels-matter\/","name":"Why Product Labels Matter | Morgan Chaney\u00ae","isPartOf":{"@id":"https:\/\/www.morganchaney.com\/blog\/#website"},"datePublished":"2013-11-11T18:22:44+00:00","dateModified":"2025-05-21T15:21:20+00:00","breadcrumb":{"@id":"https:\/\/www.morganchaney.com\/blog\/why-product-labels-matter\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.morganchaney.com\/blog\/why-product-labels-matter\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.morganchaney.com\/blog\/why-product-labels-matter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.morganchaney.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why Product Labels Matter"}]},{"@type":"WebSite","@id":"https:\/\/www.morganchaney.com\/blog\/#website","url":"https:\/\/www.morganchaney.com\/blog\/","name":"Morgan Chaney Blog","description":"Packaging That People Notice\u00ae","publisher":{"@id":"https:\/\/www.morganchaney.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.morganchaney.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.morganchaney.com\/blog\/#organization","name":"Morgan Chaney","url":"https:\/\/www.morganchaney.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.morganchaney.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2024\/07\/MorganChaney-Logo-2.png","contentUrl":"https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2024\/07\/MorganChaney-Logo-2.png","width":800,"height":150,"caption":"Morgan Chaney"},"image":{"@id":"https:\/\/www.morganchaney.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/morganchaneyco\/","https:\/\/x.com\/morganchaneyco","https:\/\/www.linkedin.com\/company\/452993\/","https:\/\/www.instagram.com\/morganchaneyco\/","https:\/\/www.pinterest.com\/morganchaneypac\/","https:\/\/www.youtube.com\/channel\/UCKYk0y8jxaAg2EpxF3DYX7w"]},{"@type":"Person","@id":"https:\/\/www.morganchaney.com\/blog\/#\/schema\/person\/727da669564c6f3532297826d09828a3","name":"Morgan Chaney Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.morganchaney.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d1243363ec33b0e7e106654ade901491?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d1243363ec33b0e7e106654ade901491?s=96&d=blank&r=g","caption":"Morgan Chaney Team"},"url":"https:\/\/www.morganchaney.com\/blog\/author\/ftblogger\/"}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Morgan Chaney Team","author_link":"https:\/\/www.morganchaney.com\/blog\/author\/ftblogger\/"},"uagb_comment_info":0,"uagb_excerpt":"When shoppers are comparing products, their first assessment is made based on what they can deduce visually, equating what they can see on the outside with what they can\u2019t see on the inside. If a label is unappealing, shoppers skip over your product and move on to a competitor\u2019s. The product\u2019s packaging and labeling is&hellip;","_links":{"self":[{"href":"https:\/\/www.morganchaney.com\/blog\/wp-json\/wp\/v2\/posts\/237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.morganchaney.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.morganchaney.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.morganchaney.com\/blog\/wp-json\/wp\/v2\/users\/418"}],"replies":[{"embeddable":true,"href":"https:\/\/www.morganchaney.com\/blog\/wp-json\/wp\/v2\/comments?post=237"}],"version-history":[{"count":5,"href":"https:\/\/www.morganchaney.com\/blog\/wp-json\/wp\/v2\/posts\/237\/revisions"}],"predecessor-version":[{"id":4122,"href":"https:\/\/www.morganchaney.com\/blog\/wp-json\/wp\/v2\/posts\/237\/revisions\/4122"}],"wp:attachment":[{"href":"https:\/\/www.morganchaney.com\/blog\/wp-json\/wp\/v2\/media?parent=237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.morganchaney.com\/blog\/wp-json\/wp\/v2\/categories?post=237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.morganchaney.com\/blog\/wp-json\/wp\/v2\/tags?post=237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}