{"id":251,"date":"2013-12-10T11:08:47","date_gmt":"2013-12-10T18:08:47","guid":{"rendered":"https:\/\/blog.morganchaney.com\/?p=251"},"modified":"2025-05-21T08:24:19","modified_gmt":"2025-05-21T15:24:19","slug":"5-attributes-your-product-packaging-should-have","status":"publish","type":"post","link":"https:\/\/www.morganchaney.com\/blog\/5-attributes-your-product-packaging-should-have\/","title":{"rendered":"5 Attributes Your Product Packaging Should Have"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>When similar products sit on the shelf, only one thing determines which will sell better: packaging. Customers look for a positive experience when they shop, from the moment they enter the store until the product is taken out of its package. To ensure your custom packaging has a favorable effect from start to finish, it must contain the following 5 features:<\/p>\n<p><strong>1) Individuality<\/strong><\/p>\n<p>Don\u2019t be afraid to stand out from the crowd. Look at what competitors are doing and choose to do something different&#8211; it\u2019s a sure way to get noticed. Be unique, creative, and brave in your <a href=\"https:\/\/www.morganchaney.com\/custom-packaging-design-services\">packaging design<\/a>. Capture attention, garner curiosity, and pull the customer in for a closer look.<\/p>\n<p><strong>2) Vivid Imagery<\/strong><\/p>\n<p>Thoughtful imagery on custom packaging is invaluable. Pictures and drawings help people relate the product to themselves, creating a strong desire to make the purchase. An inflatable pool with people happily swimming on the package helps customers envision the experience they will have; same for baby products with cute infants on them. The right images instantly connect with consumers and offer a clear demonstration of what the product will provide.<\/p>\n<p><strong>3) Product Visibility<\/strong><\/p>\n<p>Whenever possible, show the actual product. Adjust labels, customize <a href=\"https:\/\/www.morganchaney.com\/custom-printed-paper-bags-and-eurototes\">paper shopping bags<\/a> with windows, and opt for boxes with clear lids to give a glimpse of what\u2019s inside. Allowing customers a look at the product gives an idea of its overall quality and helps them feel more comfortable making the purchase.<\/p>\n<p><strong>4) Cleanliness<\/strong><\/p>\n<p>Keep text, fonts, and imagery neat and spare. Make wording concise and emotive. Use a few contrasting colors instead of 10.\u00a0You have three seconds to draw the customer in&#8211; they won\u2019t stop for confusing, hard-to-read custom packaging.<\/p>\n<p><strong>5) Easy-Open Features<\/strong><\/p>\n<p>Secure packaging must also be easy to open. Look for new packaging innovations that are both protective and straightforward&#8211; a good product that is hard to open adds an unpleasant element to the customer experience and gives competitors an advantage.<\/p>\n<p>To discuss these features with a custom packaging professional, <a href=\"https:\/\/www.morganchaney.com\/mc4-contact-morgan-chaney-A\">contact Morgan Chaney today<\/a>.\u00a0\u00a0 Our thoughtful and highly skilled teams designs creative and effective product packaging that contributes to a positive, meaningful customer experience. Whether you would like new merchandise bags or need changes to existing shopping bags, Morgan Chaney has the experience and ingenuity to set your business apart. <a href=\"https:\/\/www.morganchaney.com\/mc4-contact-morgan-chaney-A\">Contact Us<\/a> or call 866-637-2270 to talk to a customer packaging specialist.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When similar products sit on the shelf, only one thing determines which will sell better: packaging. Customers look for a positive experience when they shop, from the moment they enter the store until the product is taken out of its package. To ensure your custom packaging has a favorable effect from start to finish, it [&hellip;]<\/p>\n","protected":false},"author":418,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[473],"tags":[64,65,12,63],"class_list":["post-251","post","type-post","status-publish","format-standard","hentry","category-packaging-insights","tag-custom-packaging","tag-merchandise-bags","tag-morgan-chaney","tag-paper-shopping-bags"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Attributes Your Product Packaging Should Have | Morgan Chaney\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.morganchaney.com\/blog\/5-attributes-your-product-packaging-should-have\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Attributes Your Product Packaging Should Have | Morgan Chaney\u00ae\" \/>\n<meta property=\"og:description\" content=\"When similar products sit on the shelf, only one thing determines which will sell better: packaging. 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