{"id":259,"date":"2013-12-24T09:00:33","date_gmt":"2013-12-24T16:00:33","guid":{"rendered":"https:\/\/blog.morganchaney.com\/?p=259"},"modified":"2025-05-21T08:24:21","modified_gmt":"2025-05-21T15:24:21","slug":"why-some-packaging-designs-miss-their-mark","status":"publish","type":"post","link":"https:\/\/www.morganchaney.com\/blog\/why-some-packaging-designs-miss-their-mark\/","title":{"rendered":"Why Some Packaging Designs Miss Their Mark"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>How you package your product\u00a0is one of the most important decisions you will make.\u00a0 Good\u00a0printed packaging increases\u00a0sales and boosts popularity, while bad\u00a0packaging sends products directly to the\u00a0clearance wall.\u00a0There are many reasons why packaging designs fail: this article discusses the role of marketing missteps.<\/p>\n<p><strong>Marketing and Packaging<\/strong><\/p>\n<p>There\u2019s an expression: \u201cYou don\u2019t remember what people said: you remember how they made you feel.\u201d The same is true for packaging. Every element of your product\u2019s package evokes an emotional response from customers, either consciously or subconsciously. It can make customers feel confident or confused; nostalgic or not interested; calm or agitated. Whether you deter or attract consumers depends largely on marketing failures in your <a href=\"https:\/\/www.morganchaney.com\/custom-packaging-by-product-type\">packaging<\/a>&#8212; here are some common mistakes:<\/p>\n<ul>\n<li>Missing Target Audience &#8211;\u00a0Before you start the printed packaging design process, determine your most likely customer.\u00a0Knowing your customer base helps you assess fonts, colors, images, and so on for your <a href=\"https:\/\/www.morganchaney.com\/custom-printed-plastic-merchandise-bags\">merchandise bags<\/a> or other product packaging.<\/li>\n<li>Not Listing Benefits &#8211;\u00a0Don\u2019t just tell customers how you will solve their problem&#8211; tell them you do it better than competitors. Concisely highlight your product\u2019s most important features and cleverly communicate its benefits.<\/li>\n<li>No Point of View &#8211;\u00a0Don\u2019t confuse your customers. Understand your product\/company identity and send clear and consistent message to consumers. Know what you stand for and be consistent in your packaging. Don\u2019t pretend to be to an environmentally focused brand for the sake of gaining customers: telling the customer your packaging is recyclable may be enough.<\/li>\n<li>Weak or Absent Imagery &#8211; Vibrant imagery is a priceless marketing tool. Limit text and opt instead for emotive, brand-appropriate pictures. Get clear on the feelings you want to invoke in buyers and think images through carefully&#8211; the wrong picture sends negative messages and deters sales.<\/li>\n<li>Packaging Inconsistency &#8211; If you plan to package multiple products, ensure customers can associate them as the same brand. Use similar colors, graphics, and fonts to establish cohesion and harmony among products: they\u2019ll be easier for customers to identify, which leads to brand loyalty.<\/li>\n<\/ul>\n<p>If you need an innovative marketing strategy for your product\u2019s packaging, contact Morgan Chaney today. Our <a href=\"https:\/\/www.morganchaney.com\/custom-packaging-design-services\">skilled design experts<\/a> will help you reach your printed packaging goals with the creative use of merchandise bags, <a href=\"https:\/\/www.morganchaney.com\/custom-printed-retail-tissue-paper\">printed tissue paper<\/a>, restaurant bags and more. To start creating your printed packaging program now, call 866-637-2270 or <a href=\"https:\/\/www.morganchaney.com\/mc4-contact-morgan-chaney-A\">Contact Us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How you package your product\u00a0is one of the most important decisions you will make.\u00a0 Good\u00a0printed packaging increases\u00a0sales and boosts popularity, while bad\u00a0packaging sends products directly to the\u00a0clearance wall.\u00a0There are many reasons why packaging designs fail: this article discusses the role of marketing missteps. Marketing and Packaging There\u2019s an expression: \u201cYou don\u2019t remember what people said: [&hellip;]<\/p>\n","protected":false},"author":418,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[473],"tags":[65,16,68,74],"class_list":["post-259","post","type-post","status-publish","format-standard","hentry","category-packaging-insights","tag-merchandise-bags","tag-printed-packaging","tag-printed-tissue-paper","tag-restaurant-bags"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Some Packaging Designs Miss Their Mark | Morgan Chaney\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.morganchaney.com\/blog\/why-some-packaging-designs-miss-their-mark\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Some Packaging Designs Miss Their Mark | Morgan Chaney\u00ae\" \/>\n<meta property=\"og:description\" content=\"How you package your product\u00a0is one of the most important decisions you will make.\u00a0 Good\u00a0printed packaging increases\u00a0sales and boosts popularity, while bad\u00a0packaging sends products directly to the\u00a0clearance wall.\u00a0There are many reasons why packaging designs fail: this article discusses the role of marketing missteps. 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