{"id":263,"date":"2013-12-31T09:00:55","date_gmt":"2013-12-31T16:00:55","guid":{"rendered":"https:\/\/blog.morganchaney.com\/?p=263"},"modified":"2025-05-21T08:21:04","modified_gmt":"2025-05-21T15:21:04","slug":"conveying-brand-promises-through-great-packaging","status":"publish","type":"post","link":"https:\/\/www.morganchaney.com\/blog\/conveying-brand-promises-through-great-packaging\/","title":{"rendered":"Conveying Brand Promises through Great Packaging"},"content":{"rendered":"
<\/div>

Good printed packaging gets the job done. It protects the product, displays information, and attracts a decent amount of customers. In other words, it\u2019s adequate. Great packaging, on the other hand, goes much further: it emotionally connects with buyers and excites them on a subconscious level that stimulates the decision-making region of the brain– a powerful tactic that triggers the need to purchase.<\/p>\n

Clear Focus<\/strong><\/p>\n

A strong brand with well-articulated values is the first step in creating accurately representative custom packaging<\/a>. Every component of your custom packaging– texture, color, shape, and imagery– should work synergistically to tell the brand story. Use verbal and visual design elements that convey the brand\u2019s focus and show consumers why yours is the only brand for them. Packaged products are the most tangible representation of the brand–\u00a0 it is crucial to get this right.<\/p>\n

Standing Out<\/strong><\/p>\n

Custom packaging that does not blend in– that differentiates itself from competitors — transcends similar products and becomes meaningful to the customer. Standing out makes category leaders whose innovative aesthetics attract first-time buyers, render competition irrelevant to brand loyalists.<\/p>\n

Structural Integrity<\/strong><\/p>\n

Packages that are hard to open or have features that don\u2019t live up to customer expectations fail in delivering on brand promises. While appearance attracts initial interest, the package\u2019s functionality– how it opens, its sturdiness, ease of transporting– is also essential, as it is yet another opportunity to express a brand promise. Aligning core values with your custom packaging pleases consumers and increases repeat purchasing.<\/p>\n

Building Trust<\/strong><\/p>\n

Packaging interaction and brand experience are strongly intertwined in satisfying today\u2019s consumers, who see product and package as one unified experience. With the packaged item at home, the consumer\u2019s choice is reaffirmed when the product delivers on the brand promise. This fulfilled promise begins a cycle of trust, as the consumer now consciously seeks out the brand when repurchasing items from that category.<\/p>\n

Packaging is the physical realization of your brand\u2019s expression: when it underperforms your consumers lose confidence in both the product and the brand. If you need new custom packaging, or changes to your current items, Morgan Chaney would be happy to help. Our functional, stylish range of custom gift boxes<\/a>, bags<\/a>, and more can deliver your brand\u2019s core values and build customer loyalty. To speak with a printed packaging design expert today, call Morgan Chaney at 866-637-2270 or Contact Us http:\/\/www.morganchaney.com\/request-form.html<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Good printed packaging gets the job done. It protects the product, displays information, and attracts a decent amount of customers. In other words, it\u2019s adequate. Great packaging, on the other hand, goes much further: it emotionally connects with buyers and excites them on a subconscious level that stimulates the decision-making region of the brain– a […]<\/p>\n","protected":false},"author":418,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[473],"tags":[84,64,12,16],"class_list":["post-263","post","type-post","status-publish","format-standard","hentry","category-packaging-insights","tag-custom-gift-boxes","tag-custom-packaging","tag-morgan-chaney","tag-printed-packaging"],"yoast_head":"\nConveying Brand Promises through Great Packaging | Morgan Chaney\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.morganchaney.com\/blog\/conveying-brand-promises-through-great-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conveying Brand Promises through Great Packaging | Morgan Chaney\u00ae\" \/>\n<meta property=\"og:description\" content=\"Good printed packaging gets the job done. 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