{"id":266,"date":"2014-01-14T09:00:21","date_gmt":"2014-01-14T16:00:21","guid":{"rendered":"https:\/\/blog.morganchaney.com\/?p=266"},"modified":"2025-05-21T08:20:59","modified_gmt":"2025-05-21T15:20:59","slug":"5-principles-of-sustainable-branding","status":"publish","type":"post","link":"https:\/\/www.morganchaney.com\/blog\/5-principles-of-sustainable-branding\/","title":{"rendered":"5 Principles of Sustainable Branding"},"content":{"rendered":"
<\/div>

Sustainable branding<\/a> is changing the landscape of how business practices work. No longer will slapping a company logo and slogan on custom food packaging<\/a> or custom gift boxes<\/a> equate to effective branding. For meaningful, sustainable branding to take place a company-wide re-imagination for strategy, operations and value needs to take place.<\/p>\n

The following five principles are meant to exemplify how sustainable branding can not only increase profit but company innovation.<\/p>\n

\"Cloth<\/a>1. Joining together promise & practice<\/b><\/p>\n

Not only what marketers say but how your business follows through on their promises matters to value-driven consumers. Ultimately, success will be greater when a company\u2019s brand and sustainability strategy are two cohesive parts to whole, not separate entities.<\/p>\n

2. Co-ownership<\/b><\/p>\n

Companies striving to be a sustainable brand do themselves a disservice when they view their stakeholders as liabilities rather than proactive partners. Sustainability-savvy brands view their stakeholders\u2019 input as a valuable resource for creating a leading edge in their market and as a way to increase peer-to-peer influence.<\/p>\n

3. Value-based proposals <\/b><\/p>\n

The marketplace tide in America is rapidly shifting toward the \u2018conscious consumer\u2019. Consumers place value in companies who positively impact them and the environment. Companies who find a way to combine traditional (price, convenience), social (well-meaning interaction with planet and people) and far-reaching community benefits into a consistent brand experience will be rewarded with increased purchasing power.<\/p>\n

4. Transparency in your brand\u2019s story<\/b><\/p>\n

Unfortunately, a great deal of largely unsupported \u2018green claims\u2019 have over-saturated the eco-conscious<\/a> marketplace. To counteract this consumer mistrust, companies must communicate their sustainability strategies through a genuine corporate back story. This story must go beyond superficial marketing copy and evoke real emotion to build brand trust.<\/p>\n

5. Empower<\/b><\/p>\n

Sustainable brands stand-out among the masses by looking past the traditional one-dimensional marketing view and instead aim to educate and engage their customers.<\/p>\n

At Morgan Chaney<\/a>, we recognize the importance of sustainable branding for your company and its\u2019 printed packaging. Our experts can work with you to create a printed packaging program that promotes your values and increases sales. From custom food packaging and quality cloth bags to custom gift boxes, Morgan Chaney is a one-stop shop for creative and effective printed packaging solutions<\/a>. Call Morgan Chaney at 866-637-2270 or contact us online<\/a> to develop your unique printed packaging program.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sustainable branding is changing the landscape of how business practices work. No longer will slapping a company logo and slogan on custom food packaging or custom gift boxes equate to effective branding. For meaningful, sustainable branding to take place a company-wide re-imagination for strategy, operations and value needs to take place. The following five principles […]<\/p>\n","protected":false},"author":418,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[473],"tags":[85,66,84,16],"class_list":["post-266","post","type-post","status-publish","format-standard","hentry","category-packaging-insights","tag-cloth-bags","tag-custom-food-packaging","tag-custom-gift-boxes","tag-printed-packaging"],"yoast_head":"\n5 Principles of Sustainable Branding | Morgan Chaney\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.morganchaney.com\/blog\/5-principles-of-sustainable-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Principles of Sustainable Branding | Morgan Chaney\u00ae\" \/>\n<meta property=\"og:description\" content=\"Sustainable branding is changing the landscape of how business practices work. No longer will slapping a company logo and slogan on custom food packaging or custom gift boxes equate to effective branding. For meaningful, sustainable branding to take place a company-wide re-imagination for strategy, operations and value needs to take place. 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