{"id":3410,"date":"2024-05-24T09:04:34","date_gmt":"2024-05-24T16:04:34","guid":{"rendered":"https:\/\/blog.morganchaney.com\/?p=3410"},"modified":"2025-05-22T09:24:32","modified_gmt":"2025-05-22T16:24:32","slug":"the-definitive-guide-to-custom-packaging-in-2022","status":"publish","type":"post","link":"https:\/\/www.morganchaney.com\/blog\/the-definitive-guide-to-custom-packaging-in-2022\/","title":{"rendered":"Updated for 2025: The Definitive Guide to Custom Packaging"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<h2 class=\"wp-block-heading\">Creating packaging for your brand can feel tricky. We broke it down for you.<\/h2>\n\n\n\n<p>With over 1 million retail businesses reaching new audiences through new channels, like Instagram and Facebook marketplaces, TikTok, and other social channels, brand loyalty sometimes feels like a thing of the past. Smart companies can use that to their advantage, though \u2013 for example, did you know that 64% of consumers buy something off the shelf without having been introduced to the brand first?<\/p>\n\n\n\n<p>What spurs that impulse, you ask? Good packaging. According to a 2016 study on ecommerce opinions, premium-feeling custom packaging is one of the biggest deciding factors in purchasing habits of consumers.<\/p>\n\n\n\n<p>That means that \u2013 so long as your product looks polished \u2013 you don\u2019t need to be the biggest player in your industry to watch your stock fly off the shelves.<\/p>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-f9ffaec9      \"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"140\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#creating-packaging-for-your-brand-can-feel-tricky-we-broke-it-down-for-you\" class=\"uagb-toc-link__trigger\">Creating packaging for your brand can feel tricky. We broke it down for you.<\/a><li class=\"uagb-toc__list\"><a href=\"#good-custom-packaging-does-these-five-things\" class=\"uagb-toc-link__trigger\">Good custom packaging does these five things<\/a><li class=\"uagb-toc__list\"><a href=\"#different-types-of-retail-packaging-to-help-define-your-brand\" class=\"uagb-toc-link__trigger\">Different types of retail packaging to help define your brand<\/a><li class=\"uagb-toc__list\"><a href=\"#packaging-materials-what-to-use-and-when\" class=\"uagb-toc-link__trigger\">Packaging materials: what to use and when<\/a><li class=\"uagb-toc__list\"><a href=\"#step-by-step-what-you-need-to-work-with-a-packaging-designer\" class=\"uagb-toc-link__trigger\">Step-by-step: what you need to work with a packaging designer<\/a><li class=\"uagb-toc__list\"><a href=\"#the-production-process-lets-get-technical\" class=\"uagb-toc-link__trigger\">The production process: let&#039;s get technical<\/a><li class=\"uagb-toc__list\"><a href=\"#printing-techniques-how-logos-and-designs-are-printed\" class=\"uagb-toc-link__trigger\">Printing techniques: how logos and designs are printed<\/a><li class=\"uagb-toc__list\"><a href=\"#custom-packaging-faq-your-questions-answered\" class=\"uagb-toc-link__trigger\">Custom packaging FAQ: your questions, answered<\/a><li class=\"uagb-toc__list\"><a href=\"#to-sum-it-all-up\" class=\"uagb-toc-link__trigger\">To sum it all up<\/a><li class=\"uagb-toc__list\"><a href=\"#free-resource-fillable-custom-packaging-checklist-pdf\" class=\"uagb-toc-link__trigger\">Free Resource: Fillable Custom Packaging Checklist (PDF)<\/a><li class=\"uagb-toc__list\"><a href=\"#subscribe\" class=\"uagb-toc-link__trigger\">Subscribe<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Good custom packaging does these five things<\/h2>\n\n\n\n<p>Any good, branded packaging exhibits five key factors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It <strong>tells a<\/strong> <strong>coherent story<\/strong> about your product<\/li>\n\n\n\n<li>It <strong>protects your product<\/strong> through shipping or display<\/li>\n\n\n\n<li>It <strong>gives consumers valuable information<\/strong> on whether your product is right for their needs<\/li>\n\n\n\n<li>It <strong>distinguishes your product<\/strong> from competitors\u2019 offerings<\/li>\n\n\n\n<li>It <strong>invites consumers <\/strong>to think about the kind of person who would use your product<\/li>\n<\/ul>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Branding should be aesthetic, yes, but it\u2019s important to keep its form firmly rooted in function. As you\u2019re creating custom packaging, remember to keep your key audiences in mind. What do they most need to know about your product? What sort of person would use your product, and what visuals might they be most attracted to? How far is your product traveling? What do your competitors\u2019 brands look like, and how can you differentiate?<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Retail packaging helps new customers understand your brand<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.establishednyc.com\/stonebrick\/\"><img decoding=\"async\" src=\"https:\/\/images.ctfassets.net\/o168wnc4ptip\/4DJhXX7NWCPZPJe2M9KRkj\/38312d750b466a891fe82998318e952d\/Stonebrick_Collection_01.jpg\" alt=\"\" \/><\/a><\/figure>\n\n\n\n<p>Take the Korean cosmetics brand Stonebrick, for example. They opted for minimalist (but <em>bright!<\/em>) packaging with mix-and-match embossing and die cut shapes. (The designers at <a href=\"https:\/\/establishednyc.com\/\" rel=\"nofollow\">Established<\/a> seem to have a bone to pick for anyone conflating &#8220;simple&#8221; with &#8220;boring.&#8221;) It&#8217;s bold, LEGO-like boxing that immediately tells you a story about the brand. The first thing you notice: the vibrant colors. The second thing: the only text on the front of the box, which is the brand name and product. In this case, you&#8217;ll also notice that every single product feels distinct but tied together by a brand ethos. It\u2019s easy to pinpoint the target audience of this brand: eco-conscious, aesthetically-minded shoppers who care about the ingredients in products they consume.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Customers care about branding and unboxing. A lot.<\/h3>\n\n\n\n<p>According to <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/youtube-unboxing-videos-watch-time\/\">Google<\/a>, \u201cthe amount of time people have spent watching unboxing videos just on their phones is the equivalent of watching the holiday classic &#8220;Love Actually&#8221; more than 20 million times.\u201d<\/p>\n\n\n\n<p>And while we love Colin Firth, we\u2019re way more invested in the fact that product unboxing is so popular that it\u2019s a <em>major category on YouTube. <\/em>That\u2019s right: people watch other people unbox products in their spare time. It speaks volumes about how important the look and feel of your packaging is.<\/p>\n\n\n\n<p>Another stat you might need: 64% of consumers regularly buy a product because of how the packaging looks.<\/p>\n\n\n\n<p>Think about it: when\u2019s the last time you <em>really <\/em>bought a bottle of wine based on something other than how cool the label was? Good packaging makes a customer excited to get to the actual product. Most winemakers (like the ones below) understand that shelf appeal is one of the main drivers of consumer purchasing. The general consensus for customers seems to be that if you&#8217;re willing to invest time and money into designing your packaging, then you&#8217;ve probably done the same for your product. Good packaging inspires confidence in a product with or without brand recognition and before a consumer even opens the box.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/wolfsheadwines.com\/\"><img decoding=\"async\" src=\"https:\/\/4.bp.blogspot.com\/-eZ0a9svtaBk\/WLTv-f4Fo1I\/AAAAAAAESVA\/SDNTWVFTFEwcaVfwdtNCUMf-1DCT-mqeACLcB\/s1600\/Wolfs-Head-1.jpg\" alt=\"custom wine label\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tangentwines.com\/\"><img decoding=\"async\" src=\"https:\/\/4.bp.blogspot.com\/-3hwWKRVCIhE\/W6xtLJf2EkI\/AAAAAAAFZY8\/EK_HMp_CieMFbiBPnfKQYS5UlXzzD9JrACLcBGAs\/s1600\/TANGENT-img-1.jpg\" alt=\"custom wine packaging\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"http:\/\/www.kobzawines.com\/\"><img decoding=\"async\" src=\"http:\/\/3.bp.blogspot.com\/-g7nqXizroNE\/VgoS2srRMzI\/AAAAAAACWn8\/aOXszAQU5Uo\/s1600\/Kobza_POW_2.jpeg\" alt=\"custom wine bottle packaging\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/packagingoftheworld.com\/2021\/12\/neolea-greek-sparkling-wine.html\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3419\" src=\"https:\/\/blog.morganchaney.com\/wp-content\/uploads\/2022\/05\/1-SNOW-DONUTS-Neolea-Sparkling-Wine-scaled-1-1024x683.jpg\" alt=\"wine labels custom\" class=\"wp-image-3419\" srcset=\"https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2022\/05\/1-SNOW-DONUTS-Neolea-Sparkling-Wine-scaled-1-1024x683.jpg 1024w, https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2022\/05\/1-SNOW-DONUTS-Neolea-Sparkling-Wine-scaled-1-300x200.jpg 300w, https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2022\/05\/1-SNOW-DONUTS-Neolea-Sparkling-Wine-scaled-1-768x512.jpg 768w, https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2022\/05\/1-SNOW-DONUTS-Neolea-Sparkling-Wine-scaled-1-1536x1024.jpg 1536w, https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2022\/05\/1-SNOW-DONUTS-Neolea-Sparkling-Wine-scaled-1-2048x1366.jpg 2048w, https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2022\/05\/1-SNOW-DONUTS-Neolea-Sparkling-Wine-scaled-1-405x270.jpg 405w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cultpartners.com\/\"><img decoding=\"async\" src=\"http:\/\/3.bp.blogspot.com\/-SbZWCMc1TGk\/U_r1197Y1EI\/AAAAAAABfCs\/yJ_ANgbn7Bc\/s1600\/Animist-Wine-02.jpg\" alt=\"custom wine bottle\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Different types of retail packaging to help define your brand<\/h2>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/blog.morganchaney.com\/wp-content\/uploads\/2021\/08\/essentics.jpg\" alt=\"essentics custom packaging\" class=\"wp-image-3000\" srcset=\"https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2021\/08\/essentics.jpg 900w, https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2021\/08\/essentics-300x200.jpg 300w, https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2021\/08\/essentics-768x512.jpg 768w, https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2021\/08\/essentics-405x270.jpg 405w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Physical retail packaging<\/h3>\n\n\n\n<p>If you\u2019ve got a brick-and-mortar store, there\u2019s a couple of key types of packaging that could be great for your brand. Retail packaging doesn\u2019t need to be mailed, so while it still should match your brand identity in terms of the materials it\u2019s made from (in general, heavier paper weights feel more luxe, for example) it doesn\u2019t have to stand up to any mail delivery service.<\/p>\n\n\n\n<p>Custom <a href=\"https:\/\/www.morganchaney.com\/custom-product-marketing-boxes\">folding carton boxes<\/a> are a great option for shelf-stocked items. They can be as eye-catching as you\u2019d like them to be, display important information about a product, and can even be lightly protective, depending on how your product is packed inside.<\/p>\n\n\n\n<p>If you\u2019re looking for high-end boxes, <a href=\"https:\/\/www.morganchaney.com\/custom-magnetic-boxes\">magnetic gift boxes<\/a> and clear top boxes do an excellent job of protecting your products while displaying them in a premium way.<\/p>\n\n\n\n<p>You may also consider purchasing <a href=\"https:\/\/www.morganchaney.com\/custom-printed-bags\">custom bags<\/a> (paper, plastic, or alternative) and custom <a href=\"https:\/\/www.morganchaney.com\/custom-printed-retail-tissue-paper\">tissue paper<\/a> for your customers to take their purchases home with.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/brck.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/blog.morganchaney.com\/wp-content\/uploads\/2017\/12\/Custom-BRCK-Box.jpg\" alt=\"\" class=\"wp-image-1368\" srcset=\"https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2017\/12\/Custom-BRCK-Box.jpg 900w, https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2017\/12\/Custom-BRCK-Box-300x200.jpg 300w, https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2017\/12\/Custom-BRCK-Box-768x512.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Ecommerce packaging<\/h3>\n\n\n\n<p>These days, it\u2019s probably safe to say that <em>most <\/em>brands operate primarily online. Ecommerce retail packaging comes with its own set of needs, challenges, and customer payoffs. If your product is getting shipped somewhere, it needs to be able to stand up to the absolute packaging gauntlet that is the mail system. A checklist of items you might consider for your ecommerce brand, arranged for you from the outside of the packaging in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Branded <a href=\"https:\/\/www.morganchaney.com\/custom-ecommerce-mailing-boxes\">mailing boxes<\/a> or poly mailer envelopes<\/li>\n\n\n\n<li>Branded packing tape<\/li>\n\n\n\n<li>Branded shipping labels<\/li>\n\n\n\n<li>Branded tissue or other packing material<\/li>\n\n\n\n<li>Inserts to protect or organize your products<\/li>\n\n\n\n<li>Thank you note, return instructions, or other cardstock message<\/li>\n\n\n\n<li>Product box or bag<\/li>\n<\/ul>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Packaging materials: what to use and when<\/h2>\n\n\n\n<p>When you\u2019re working with a packaging designer, you\u2019re likely to have a discussion about what kinds of materials you\u2019d like to use to package your product. Bags and boxes can be made from a variety of materials \u2013 from traditional ones like paper and plastic to more obscure options like bagasse and bamboo. The amount of choices can feel a little dizzying to the uninitiated \u2013 so here\u2019s a guide to the most common options.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Paper<\/h3>\n\n\n\n<p>When discussing paper products, you\u2019ll want to know primarily about paper thickness (weight), the recycled content of the paper, whether the paper is recyclable or compostable, and what dyes and laminates are used in processing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Paper thickness<\/h4>\n\n\n\n<p>Paper thickness, or paper weight, is measured in two common ways: pounds, and grams per square meter (GSM). You\u2019ll see pounds used most often in the US, whereas suppliers from abroad use the metric system. The thicker the paper is, the higher the number in pounds or GSM will be. For reference, gift wrap tissue paper is often around 14 pounds. 80 pound paper is what\u2019s found in traditional cardstock, and it\u2019s also what we use in our premium <a href=\"https:\/\/www.morganchaney.com\/ecoplus-paper-shopping-bags-with-handles.html\">EcoPlus shopping bags<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Recycled content<\/h4>\n\n\n\n<p>Recycled paper is placed into two categories: post-consumer and post-industrial. Some cities and states have ordinances that require paper bags to contain at least 40% post-consumer recycled content, so be sure to talk with your designer or order bags that meet these standards.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Recycling and composting<\/h4>\n\n\n\n<p>Paper bags are generally recyclable <em>and <\/em>compostable, making them an eco-friendly option for brands. However, certain things \u2013 like laminates, used in upscale shopping bags \u2013 can prevent bags from being broken down and repurposed. Make sure to talk with your designer about recyclable materials if it\u2019s something you\u2019re concerned about.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Plastic<\/h3>\n\n\n\n<p>Plastic packaging is not as common as it used to be, as both companies and consumers look for more sustainable options. But it\u2019s still a very ubiquitous option for packaging.<\/p>\n\n\n\n<p>When looking at options for plastic packaging, you\u2019ll want to understand the differences between common plastics used, how plastic thickness is measured, and options for recycling plastic.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Types of plastic<\/h4>\n\n\n\n<p>Polyethylene (PE) is the most common plastic found in plastic bags. It comes in two different types \u2013 high density PE (HDPE) and low density PE (LDPE.) HDPE is often used for retail bags, and LDPE is more commonly used for things like grocery and garbage bags. You\u2019ll also see polypropylene (PP) used \u2013 it\u2019s a standard material for cosmetic bottles, pill boxes, and more. Other common materials include polyethylene terephthalate (say that ten times fast), polyvinyl chloride, and polystyrene.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How is plastic thickness measured?<\/h4>\n\n\n\n<p>Most people measure plastic thickness in mils (one thousandth of an inch.) For reference, a credit card is around 30 mils. Retail shopping bags are around 2 mils. Your designer will be able to help guide you through such specific choices, but in general, you want plastic over 1.5 mil for lightweight protection, and over 4 mil for particularly heavy duty protection.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Other packaging materials<\/h3>\n\n\n\n<p>Cornstarch, mushrooms, <a href=\"https:\/\/greenbusinessbureau.com\/green-practices\/products\/packaging\/8-eco-friendly-packaging-alternatives-for-your-businesss-shipping-needs\/\">seaweed<\/a>, sugarcane \u2013 as it turns out, most plant fiber can be used to make alternative packaging. When looking at alternative packaging materials, it\u2019s important to note which materials are recyclable and compostable both by consumers and industrially. It\u2019s surprising, but some alternative materials don\u2019t always recycle well.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Step-by-step: what you need to work with a packaging designer<\/h2>\n\n\n\n<p>We\u2019re going to assume that you don\u2019t have an in-house designer (if you do, great! This part\u2019s probably a good refresher) and that you might need some help gathering your materials to send to a packaging designer. Shameless plug: Morgan Chaney\u2019s in-house designers can of course walk you through the process. But in case you\u2019re just curious about how it all works, here\u2019s what you\u2019ll need.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: How big is your product?<\/h3>\n\n\n\n<p>Product dimensions will determine what size box will best fit your needs. You don\u2019t want something too small, because obviously your product might not fit \u2013 but a box that\u2019s too big will likely feel wrong or misleading to your customers, too. Have the height, width, and length of your product at the ready when discussing with a designer.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: What does a customer need to see on the outside of the packaging?<\/h3>\n\n\n\n<p>The answer to this question changes slightly depending on whether you\u2019re talking about shipping boxes or product boxes. We\u2019ll break them down below:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Shipping Boxes:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your logo (and you can get creative here \u2013 if pasting your logo on a box just feels too overdone, consider custom labels or packing tape)<\/li>\n\n\n\n<li>A mailing label with shipping address and your business\u2019s name and address<\/li>\n\n\n\n<li>An indication of what the product is (unless you sell a particularly sensitive or personal item)<\/li>\n\n\n\n<li>Brand colors, patterns, or designs<\/li>\n\n\n\n<li>A quote or personal message to your customers<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Retail Boxes:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A product title<\/li>\n\n\n\n<li>Useful information about your product, like ingredients or ways to use it<\/li>\n\n\n\n<li>Your company\u2019s logo and tagline<\/li>\n\n\n\n<li>A story about your product or brand<\/li>\n\n\n\n<li>Brand colors, patterns, or designs<\/li>\n<\/ul>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Paper and plastic bags:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your company\u2019s logo and tagline<\/li>\n\n\n\n<li>Brand colors, patterns, or designs<\/li>\n<\/ul>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: It\u2019s what\u2019s on the inside that counts<\/h3>\n\n\n\n<p>Remember when you were growing up how some kinds of cereal had puzzles, pictures, and promo materials on the inside of the box? Some brands have recycled that idea in interesting ways, using the inside of their custom boxes and bags as real estate for secret messages, social media info, and other neat tricks.<\/p>\n\n\n\n<p>Check out Thrive Market, for example, which uses the inside of their shipping box\u2019s lid to provide a little custom extra to their customers:<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CRZpnqfN4bk\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CRZpnqfN4bk\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CRZpnqfN4bk\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Thrive Market (@thrivemarket)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>You can print the inside of your packaging (both retail <em>and <\/em>ecommerce) with brand colors, patterns, messaging, and more. It\u2019s a great way to differentiate your brand while staying eco-friendly by avoiding using additional paper or packaging materials.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Find a good packaging designer<\/h3>\n\n\n\n<p>You don\u2019t need to be a whiz in Photoshop, Illustrator, or any other design programs to put together a great looking package for your company. Bring those elements from the first few steps to a good designer and they\u2019ll have a great starting point to really elevate your product.<\/p>\n\n\n\n<p>A few things to look for in a designer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Communication\n<ul class=\"wp-block-list\">\n<li>How quickly does your designer communicate after you send a message to them? You want to make sure your designer is attentive to your product (within reason, of course \u2013 we all know <em>that <\/em>guy)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Proof options\n<ul class=\"wp-block-list\">\n<li>What options are there for final proofing? Make sure you understand the process for suggesting edits, and make sure your designer sends you a copy of the design before final approval.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Copy editing\n<ul class=\"wp-block-list\">\n<li>Some designers will help you edit your copy. It\u2019s always good to have a second pair of eyes, even when you\u2019ve double- or triple-checked the verbiage yourself.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Graphical skill\n<ul class=\"wp-block-list\">\n<li>If your designer is doing anything more than assembling the elements you give them, make sure they\u2019ve got a readily available portfolio for you to peek through. Additionally, sending them other packaging you like can help a designer settle in on exactly what you\u2019re looking for.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Note: we offer free in-house design services to all of our customers! <a href=\"https:\/\/www.morganchaney.com\/mc4-contact-morgan-chaney-A\">Work with our experienced packaging designers today<\/a> &gt;<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The production process: let&#8217;s get technical<\/h2>\n\n\n\n<p>After you&#8217;ve settled on a designer, you&#8217;ll work together to create the final layouts for your packaging. This is a big step, and you&#8217;ll need to know a little bit about the standard production process before proceeding.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Preparing your artwork<\/h3>\n\n\n\n<p>When beginning the production process, you&#8217;ll either use a 3D box design service or lay your artwork out on a dieline with your packaging designer. Dieline templates allow for extremely precise control over layout, colors, fonts, placement of graphics and text, and alignment.<\/p>\n\n\n\n<p>Following industry-standard guidelines for text and graphics helps ensure that your products print properly. Make sure that your proofs are properly set up with embedded graphic elements and proper cut and crop lines.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Use vectors wherever possible<\/h4>\n\n\n\n<p>Morgan Chaney recommends saving logos and other graphical designs as vectors (AI, SVG, and EPS files.) These files, unlike PNGs and JPEGs, can scale indefinitely &#8211; which means that no matter how big your package is, your images will appear crisp.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">A word on fonts<\/h4>\n\n\n\n<p>Fonts that look good on the web don&#8217;t always translate well to a printed product. In general, thicker, bolder fonts print more legibly. Especially on dark backgrounds, make sure that you&#8217;re opting for bolder fonts. Your designer will be able to guide you on font size, but in general, avoid fonts smaller than 10pt on corrugated materials, and smaller than 6pt on paperboard.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Color codes: understanding the difference between CMYK, RGB, and PMS<\/h4>\n\n\n\n<p>If you&#8217;ve been on the internet, you&#8217;ve seen the RGB (often referred to as HEX) color model in use. On a computer monitor, red, green, and blue lights combine to create the images you see. CMYK refers to printing ink colors &#8211; cyan, magenta, yellow, and key (shorthand for black.) Because printed materials don&#8217;t have the intensity of light-based colors like a screen would, printing RGB colors results in a less vibrant end product. Using CMYK color settings when designing ensures that the colors appear appropriately when printed.<\/p>\n\n\n\n<p>PMS stands for Pantone Matching System. It&#8217;s a proprietary color space used in a variety of industries (you&#8217;ll probably know it from those paint swatches and possibly the annual Color of the Year media blitz.) There&#8217;s a near-infinite amount of variation in CMYK colors &#8211; so Pantone set out to create a simpler, smaller, more standardized guide that can help brands figure out the shades and hues they want to use and simplify the printing process.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Dielines<\/h4>\n\n\n\n<p>Dielines are simply the unfolded representation of what your box or bag will look like before it&#8217;s assembled. It&#8217;s harder to print on pre-assembled 3D materials, and more expensive to ship them after, so a lot of custom packaging is printed on while it&#8217;s still flat.<\/p>\n\n\n\n<p>In a dieline, green lines are bleed lines. Any art that needs to extend to the edge of a given part of the packaging (be it bag or box) should reach the green bleed line.<\/p>\n\n\n\n<p>Red lines are fold lines. Logos and important art should be kept at least an eighth of an inch away from these lines to avoid issues when assembling.<\/p>\n\n\n\n<p>Black lines are cut lines. Same thing here &#8211; at least an eighth of an inch away to avoid issues with artwork during production and assembly.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Note: We&#8217;ve got a wide variety of <a href=\"https:\/\/www.morganchaney.com\/mc4-semi-custom-packaging-templates\">templates<\/a> for common sizes of bags and boxes. Use them to mock up your packaging!<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Printing techniques: how logos and designs are printed<\/h2>\n\n\n\n<p>Designers can use several different techniques to print on packaging. Options change based on your budget and how much product you need.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Offset printing<\/h3>\n\n\n\n<p>Offset lithography, or offset printing, is used for flat or folding packaging like cartons and large labels. In lithographic printing, images are attached to an aluminum plate and then transferred to a rubber mat for processing. The mat transfers the print to the material you\u2019re using, and then (if selected), additional varnishes might be applied.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Flexo printing<\/h3>\n\n\n\n<p>Flexographic printing is used for high-volume labels and flexible (as opposed to rigid) packaging. In flexo printing, a rubber plate wrapped around a metal cylinder transfers logos and designs onto your packaging in sheets.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Digital printing<\/h3>\n\n\n\n<p>Digital printing is commonly used on corrugated and cardboard materials. You may have heard of inkjet printing \u2013 that\u2019s a type of digital printing. Digital printing has become a common way of printing small-quantity orders, particularly for mailing boxes.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Other types of printing<\/h3>\n\n\n\n<p>Other types of printing like gravure and screen printing are used for very large and very small volumes of product, respectively. Both tend to have slower processing times due to difficult setup or operating techniques.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Custom packaging FAQ: your questions, answered<\/h2>\n\n\n\n<div class=\"wp-block-uagb-tabs uagb-block-403828f5 uagb-tabs__wrap uagb-tabs__hstyle2-desktop uagb-tabs__hstyle2-tablet uagb-tabs__stack1-mobile\" data-tab-active=\"0\"><ul class=\"uagb-tabs__panel uagb-tabs__align-left\" role=\"tablist\"><li class=\"uagb-tab uagb-tabs__active\" role=\"none\"><a href=\"#uagb-tabs__tab0\" class=\"uagb-tabs-list uagb-tabs__icon-position-left\" data-tab=\"0\" role=\"tab\"><div>What is custom packaging?<\/div><\/a><\/li><li class=\"uagb-tab \" role=\"none\"><a href=\"#uagb-tabs__tab1\" class=\"uagb-tabs-list uagb-tabs__icon-position-left\" data-tab=\"1\" role=\"tab\"><div>How do I design a custom box?<\/div><\/a><\/li><li class=\"uagb-tab \" role=\"none\"><a href=\"#uagb-tabs__tab2\" class=\"uagb-tabs-list uagb-tabs__icon-position-left\" data-tab=\"2\" role=\"tab\"><div>Why is custom packaging important?<\/div><\/a><\/li><li class=\"uagb-tab \" role=\"none\"><a href=\"#uagb-tabs__tab3\" class=\"uagb-tabs-list uagb-tabs__icon-position-left\" data-tab=\"3\" role=\"tab\"><div>Where can I order custom packaging?<\/div><\/a><\/li><\/ul><div class=\"uagb-tabs__body-wrap\">\n<div class=\"wp-block-uagb-tabs-child uagb-tabs__body-container uagb-inner-tab-0\" aria-labelledby=\"uagb-tabs__tab0\">\n<p>Custom packaging protects your products and provides visual interest to potential customers. Using your brand\u2019s logo, company name, and visual design, custom packaging helps your product stand out on a crowded shelf (or in a crowded ecommerce environment!)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-tabs-child uagb-tabs__body-container uagb-inner-tab-1\" aria-labelledby=\"uagb-tabs__tab1\">\n<p>Think about what kind of packaging you need and what size will best display and protect your product. After, submit a request to our designers, and work with our team to finalize your product and submit an order.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-tabs-child uagb-tabs__body-container uagb-inner-tab-2\" aria-labelledby=\"uagb-tabs__tab2\">\n<p>Customers appreciate the extra mile some companies take to display their brands. Custom packaging can tell a story about the product inside in a visually-pleasing way, and can also inform or interest potential customers about what\u2019s in the box.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-tabs-child uagb-tabs__body-container uagb-inner-tab-3\" aria-labelledby=\"uagb-tabs__tab3\">\n<p>Morgan Chaney offers a wide selection of custom packaging solutions, from bags and boxes to bakery supplies and custom tissue paper. We offer extremely affordable prices coupled with industry-leading customer service.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">To sum it all up<\/h2>\n\n\n\n<p>Custom packaging boosts your brand recognition. <em>Good <\/em>custom packaging can inspire impulse buys by telling a story about your brand and informing potential customers about your product. <em>Great <\/em>custom packaging does it all while being eco-friendly and sustainable.<\/p>\n\n\n\n<p>If it seems like there\u2019s a lot of nuance to creating custom product packaging, it\u2019s because there is. Luckily, we\u2019re around to help. Our in-house designers can work with you to create the packaging your products deserve. And we\u2019re around to help you every step of the way.<\/p>\n\n\n\n<p>Check out some of the custom products <a href=\"https:\/\/www.morganchaney.com\/custom-packaging-portfolio\">we\u2019ve helped customers create<\/a>, and <a href=\"https:\/\/www.morganchaney.com\/mc4-contact-morgan-chaney-A\">get started on your own project today<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Free Resource: Fillable Custom Packaging Checklist (PDF)<\/h2>\n\n\n\n<p>Sign up below to get our <em>free<\/em> fillable custom packaging checklist. It&#8217;s a great step-by-step guide for everything from brainstorming packaging designs to working with designers.<\/p>\n\n\n\n<!-- Begin Mailchimp Signup Form -->\n<link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/classic-10_7.css\" rel=\"stylesheet\" type=\"text\/css\">\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif;  width:600px;}\n\t\/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.\n\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/\n<\/style>\n<div id=\"mc_embed_signup\">\n<form action=\"https:\/\/morganchaney.us13.list-manage.com\/subscribe\/post?u=65e608abd34c0128cac3c0ac4&amp;id=a5d214b3fc\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate=\"\">\n    <div id=\"mc_embed_signup_scroll\">\n\t<h2>Subscribe<\/h2>\n<div class=\"indicates-required\"><span class=\"asterisk\">*<\/span> indicates required<\/div>\n<div class=\"mc-field-group\">\n\t<label for=\"mce-EMAIL\">Email Address  <span class=\"asterisk\">*<\/span>\n<\/label>\n\t<input type=\"email\" value=\"\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL\">\n<\/div>\n<div class=\"mc-field-group\">\n\t<label for=\"mce-FNAME\">First Name <\/label>\n\t<input type=\"text\" value=\"\" name=\"FNAME\" class=\"\" id=\"mce-FNAME\">\n<\/div>\n<div hidden=\"true\"><input type=\"hidden\" name=\"tags\" value=\"6536825\"><\/div>\n\t<div id=\"mce-responses\" class=\"clear\">\n\t\t<div class=\"response\" id=\"mce-error-response\" style=\"display:none\"><\/div>\n\t\t<div class=\"response\" id=\"mce-success-response\" style=\"display:none\"><\/div>\n\t<\/div>    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_65e608abd34c0128cac3c0ac4_a5d214b3fc\" tabindex=\"-1\" value=\"\"><\/div>\n    <div class=\"clear\"><input type=\"submit\" value=\"Subscribe\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\n    <\/div>\n<\/form>\n<\/div>\n<script type=\"text\/javascript\" src=\"\/\/s3.amazonaws.com\/downloads.mailchimp.com\/js\/mc-validate.js\"><\/script><script type=\"text\/javascript\">(function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[0]='EMAIL';ftypes[0]='email';fnames[1]='FNAME';ftypes[1]='text';fnames[2]='LNAME';ftypes[2]='text';fnames[3]='MMERGE3';ftypes[3]='text';fnames[4]='MMERGE4';ftypes[4]='text';fnames[5]='MMERGE5';ftypes[5]='text';fnames[6]='MMERGE6';ftypes[6]='text';fnames[7]='MMERGE7';ftypes[7]='text';fnames[8]='MMERGE8';ftypes[8]='text';fnames[9]='MMERGE9';ftypes[9]='text';fnames[10]='MMERGE10';ftypes[10]='text';fnames[11]='MMERGE11';ftypes[11]='number';fnames[12]='MMERGE12';ftypes[12]='number';fnames[13]='MMERGE13';ftypes[13]='number';}(jQuery));var $mcj = jQuery.noConflict(true);<\/script>\n<!--End mc_embed_signup-->\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-vivid-red-background-color has-vivid-red-color is-style-dots\"\/>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div style=\"font-style:normal;font-weight:500;\" class=\"wp-block-post-author has-medium-font-size\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/19cad831df94cc74920e2205f9adace1?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/19cad831df94cc74920e2205f9adace1?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">Brand specialist, Morgan Chaney<\/p><p class=\"wp-block-post-author__name\">Alexander Danieli<\/p><p class=\"wp-block-post-author__bio\">Alexander Danieli is a marketing guy, brand specialist, and many-hatted one for Morgan Chaney. When he\u2019s not writing or designing for the company, he\u2019s making music or telling his dog Stevie to get off the couch.<\/p><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Creating packaging for your brand can feel tricky. We broke it down for you. With over 1 million retail businesses reaching new audiences through new channels, like Instagram and Facebook marketplaces, TikTok, and other social channels, brand loyalty sometimes feels like a thing of the past. Smart companies can use that to their advantage, though [&hellip;]<\/p>\n","protected":false},"author":726,"featured_media":3445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[473],"tags":[],"class_list":["post-3410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Definitive Guide to Custom Packaging - 2025 | Morgan Chaney\u00ae<\/title>\n<meta name=\"description\" content=\"Get the latest on custom packaging in 2025 with Morgan Chaney&#039;s comprehensive guide. 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