{"id":3564,"date":"2022-08-01T13:10:00","date_gmt":"2022-08-01T20:10:00","guid":{"rendered":"https:\/\/blog.morganchaney.com\/?p=3564"},"modified":"2025-05-21T08:23:25","modified_gmt":"2025-05-21T15:23:25","slug":"why-you-should-photograph-your-packaging-and-how-to-do-it","status":"publish","type":"post","link":"https:\/\/www.morganchaney.com\/blog\/why-you-should-photograph-your-packaging-and-how-to-do-it\/","title":{"rendered":"Why You Should Photograph Your Packaging (And How To Do It)"},"content":{"rendered":"
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You\u2019ve got 7 seconds (or less) to impress your potential customers with your packaging. In a world prolific with an overabundance of brands of every kind, there\u2019s probably a few competitors for your product that are angling for those same eyes – which means that your packaging needs to pull a potential customer\u2019s focus in a beautiful, unique way.<\/p>\n\n\n\n

We\u2019ve spoken before about why <\/em>you should use good packaging in your marketing campaigns<\/a>, but how do you actually create photographs that catch a viewer\u2019s eye?<\/p>\n\n\n\n

Make a plan<\/h2>\n\n\n\n

It\u2019s rare that a great photo campaign starts at the photoshoot. Creating a plan – even a quick one – that lays out what sorts of photos you need for digital marketing, social media, emails, and more (people in the biz call this a shot list<\/a>) can help you streamline your process and ensure that you get every shot you may need on the day of the shoot.<\/p>\n\n\n\n

If you\u2019re already working with a package designer, they likely have great insight into what sorts of photos may work best for your product. Consulting them during the photography process can help you get great results in less time.<\/p>\n\n\n\n

Photograph on different backgrounds<\/h2>\n\n\n\n

Photographing on different backgrounds can help put your photographs in context or provide flexibility for creative purposes later. Some backgrounds you should consider:<\/p>\n\n\n\n