{"id":400,"date":"2015-07-13T09:08:43","date_gmt":"2015-07-13T16:08:43","guid":{"rendered":"https:\/\/blog.morganchaney.com\/?p=400"},"modified":"2025-05-21T08:20:43","modified_gmt":"2025-05-21T15:20:43","slug":"the-importance-of-color-choice-in-packaging","status":"publish","type":"post","link":"https:\/\/www.morganchaney.com\/blog\/the-importance-of-color-choice-in-packaging\/","title":{"rendered":"The Importance of Color Choice in Packaging"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<h2 class=\"wp-block-heading\"><strong>How colors influence your packaging.<\/strong><\/h2>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>Consumer\u2019s minds are programmed to respond to color. Research shows that 60% of the time people will decide if they are attracted or not to a message based on color alone. Keep this in mind as you read through the color associations listed below and think of how you can use color persuasion to positively benefit your business.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"260\" height=\"300\" src=\"https:\/\/blog.morganchaney.com\/wp-content\/uploads\/2015\/07\/colors-and-emotions-260x300.png\" alt=\"colors and emotions\" class=\"wp-image-413\" srcset=\"https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2015\/07\/colors-and-emotions-260x300.png 260w, https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2015\/07\/colors-and-emotions.png 569w\" sizes=\"auto, (max-width: 260px) 100vw, 260px\" \/><figcaption class=\"wp-element-caption\">http:\/\/sugarandcharm.com\/2014\/05\/the-meaning-of-color-chart.html\/<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Color psychology <\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The color <strong>red<\/strong> draws attention and represents energy, action, passion, excitement, and strength. Dark reds commonly represent professional and <a href=\"https:\/\/www.morganchaney.com\/custom-packaging-by-business-type\" target=\"_blank\" rel=\"noreferrer noopener\">luxurious packaging<\/a>, while bright reds bring out excitement and energy within customers.<figure><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"213\" class=\"  wp-image-402 aligncenter\" src=\"https:\/\/blog.morganchaney.com\/wp-content\/uploads\/2015\/07\/FullSizeRender-0000000B-300x256.jpg\" alt=\"FullSizeRender (0000000B)\" srcset=\"https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2015\/07\/FullSizeRender-0000000B-300x256.jpg 300w, https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2015\/07\/FullSizeRender-0000000B-1024x874.jpg 1024w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The color<strong> white<\/strong> represents innocence, equality and minimalism. As a packaging color, it is safe and conservative. White packaging is a great way to portray cleanliness, efficiency and simplicity, and easily decorated with a simple combination of a few colors.<\/li>\n\n\n\n<li>The color <strong>black<\/strong> represents power, authority and control. As a <a href=\"https:\/\/www.morganchaney.com\/custom-packaging-by-product-type\" target=\"_blank\" rel=\"noreferrer noopener\">packaging<\/a> color it stands out and makes products appear more exclusive and is perceived to have higher value. Printing a logo or design on your black packaging can send a specific message to your customers. For example: adding the color gold to your packaging creates a sense of elegance and sophistication. While adding pink to your black packaging softens the message.<figure><img loading=\"lazy\" decoding=\"async\" width=\"181\" height=\"187\" class=\"  wp-image-403 aligncenter\" src=\"https:\/\/blog.morganchaney.com\/wp-content\/uploads\/2015\/07\/FullSizeRender-0000000A-291x300.jpg\" alt=\"FullSizeRender (0000000A)\" srcset=\"https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2015\/07\/FullSizeRender-0000000A-291x300.jpg 291w, https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2015\/07\/FullSizeRender-0000000A-995x1024.jpg 995w\" sizes=\"auto, (max-width: 181px) 100vw, 181px\" \/><\/figure><\/li>\n\n\n\n<li>The color <strong>blue<\/strong> translates honesty and strength to customers; which then communicates trust and reliability in your business. Dark blue is commonly used when conveying professionalism, while light blue is used when business\u2019s want an upbeat and creative look.<br><figure><a href=\"https:\/\/blog.morganchaney.com\/wp-content\/uploads\/2015\/07\/FullSizeRender-00000009.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"132\" class=\"  wp-image-404 aligncenter\" src=\"https:\/\/blog.morganchaney.com\/wp-content\/uploads\/2015\/07\/FullSizeRender-00000009-300x196.jpg\" alt=\"FullSizeRender (00000009)\" srcset=\"https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2015\/07\/FullSizeRender-00000009-300x196.jpg 300w, https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2015\/07\/FullSizeRender-00000009-1024x669.jpg 1024w\" sizes=\"auto, (max-width: 202px) 100vw, 202px\" \/><\/a><\/figure><\/li>\n\n\n\n<li><strong>Green<\/strong> is a color of balance and harmony. In your packaging, this color commonly implies a natural, organic and healthy statement. It is a good color to use for environmentally friendly products.<\/li>\n\n\n\n<li>The color <strong>orange<\/strong> represents adventure, optimism, and self-confidence. Orange packaging suggests to customers that your business is fun and adventurous!<figure><img loading=\"lazy\" decoding=\"async\" width=\"177\" height=\"228\" class=\"  wp-image-405 aligncenter\" src=\"https:\/\/blog.morganchaney.com\/wp-content\/uploads\/2015\/07\/FullSizeRender-00000006-233x300.jpg\" alt=\"FullSizeRender (00000006)\" srcset=\"https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2015\/07\/FullSizeRender-00000006-233x300.jpg 233w, https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2015\/07\/FullSizeRender-00000006-795x1024.jpg 795w, https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2015\/07\/FullSizeRender-00000006.jpg 1694w\" sizes=\"auto, (max-width: 177px) 100vw, 177px\" \/><\/figure><\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Purple<\/strong> relates to high ideals, imagination and spirituality. Using purple for your packaging portrays luxury and premium quality. We suggest pairing purple with the elegant colors gold or silver when custom printing a logo or design.<figure><a href=\"https:\/\/blog.morganchaney.com\/wp-content\/uploads\/2015\/07\/FullSizeRender-00000004.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"168\" class=\"  wp-image-406 aligncenter\" src=\"https:\/\/blog.morganchaney.com\/wp-content\/uploads\/2015\/07\/FullSizeRender-00000004-300x210.jpg\" alt=\"FullSizeRender (00000004)\" srcset=\"https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2015\/07\/FullSizeRender-00000004-300x210.jpg 300w, https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2015\/07\/FullSizeRender-00000004-1024x717.jpg 1024w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/figure><\/li>\n\n\n\n<li><strong>Gold<\/strong> packaging is a great way to represent expensive, luxurious and high-quality packaging. When <a href=\"https:\/\/www.morganchaney.com\/custom-packaging-by-product-type\" target=\"_blank\" rel=\"noreferrer noopener\">custom printing<\/a> a brand or logo in red, your gold packaging will add excitement, while black adds elegance and sophistication.<figure><a href=\"https:\/\/blog.morganchaney.com\/wp-content\/uploads\/2015\/07\/FullSizeRender-00000003.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"169\" height=\"236\" class=\"  wp-image-407 aligncenter\" src=\"https:\/\/blog.morganchaney.com\/wp-content\/uploads\/2015\/07\/FullSizeRender-00000003-215x300.jpg\" alt=\"FullSizeRender (00000003)\" srcset=\"https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2015\/07\/FullSizeRender-00000003-215x300.jpg 215w, https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2015\/07\/FullSizeRender-00000003-734x1024.jpg 734w, https:\/\/www.morganchaney.com\/blog\/wp-content\/uploads\/2015\/07\/FullSizeRender-00000003.jpg 1636w\" sizes=\"auto, (max-width: 169px) 100vw, 169px\" \/><\/a><\/figure><strong>Whether you\u2019re interested in custom designing <a href=\"https:\/\/www.morganchaney.com\/custom-printed-bags\" target=\"_blank\" rel=\"noreferrer noopener\">custom bags<\/a> or <a href=\"https:\/\/www.morganchaney.com\/custom-printed-boxes\" target=\"_blank\" rel=\"noreferrer noopener\">custom boxes<\/a>, the color of your packaging will reflect your business\u2019s image. This is especially important as customers leave your store and become a walking advertisement.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/www.morganchaney.com\/mc4-contact-morgan-chaney-A\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to contact a Morgan Representative and start customizing your packaging!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How colors influence your packaging. &nbsp; Consumer\u2019s minds are programmed to respond to color. Research shows that 60% of the time people will decide if they are attracted or not to a message based on color alone. Keep this in mind as you read through the color associations listed below and think of how you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[473],"tags":[],"class_list":["post-400","post","type-post","status-publish","format-standard","hentry","category-packaging-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Importance of Color Choice in Packaging | Morgan Chaney\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.morganchaney.com\/blog\/the-importance-of-color-choice-in-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of Color Choice in Packaging | Morgan Chaney\u00ae\" \/>\n<meta property=\"og:description\" content=\"How colors influence your packaging. &nbsp; Consumer\u2019s minds are programmed to respond to color. 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Research shows that 60% of the time people will decide if they are attracted or not to a message based on color alone. 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