{"id":425,"date":"2015-08-07T10:28:39","date_gmt":"2015-08-07T17:28:39","guid":{"rendered":"https:\/\/blog.morganchaney.com\/?p=425"},"modified":"2025-05-21T08:23:56","modified_gmt":"2025-05-21T15:23:56","slug":"four-senses-that-influence-your-buyer","status":"publish","type":"post","link":"https:\/\/www.morganchaney.com\/blog\/four-senses-that-influence-your-buyer\/","title":{"rendered":"Four Senses that Influence Your Buyer"},"content":{"rendered":"
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To market your product you must zero in on delivering customer value<\/em><\/strong>. This is the behavior and the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, and making purchase decisions.<\/p>\n

The idea behind marketing is that your business will create something of value to your customers who, in turn, are willing to pay enough to make the endeavor worthwhile considering opportunity costs. Perceived value can be created in a number of unique ways; through the sense of smell, touch, color, and music.<\/p>\n

\"morgan<\/a><\/p>\n

Customer\u2019s senses are being overloaded with stimulation the second they make contact with your business. From wall colors to aromas to bright lighting, they are being bombarded with sensory overload from the very beginning.<\/p>\n

\"senese<\/p>\n

Smell is a chemical sense that is tied to the emotional center of the brain.
\n<\/em>
\nIt is a very powerful sense; it can make us salivate, change our heart rate, attract us to another individual or stir our memories to the pleasurable, or not so pleasurable, times in our lives.
\nSmell can also make us buy.<\/strong><\/p>\n

\u201cSmell has a greater impact on purchasing than everything else combined,\u201d says Alan Hirsch, neurological director of the Smell & Taste Treatment & Research Foundation in Chicago. \u201cIf something smells good, the product is perceived as good.\u201d<\/p>\n

Scents and emotions they draw from consumers:<\/strong><\/p>\n