Custom packaging can be more expensive than stock packaging, but it doesn’t have to break your budget. Like most things in business, the cost depends on your goals, order quantity, materials, and the level of customization you need.
If you’re a small or mid-size business, the key is to find the right balance between budget and branding, and to choose packaging that makes the biggest impact without unnecessary extras.
What Affects the Cost of Custom Packaging?
Several factors influence the price of custom packaging:
- Order quantity – Larger orders usually lower the price per unit
- Type of packaging – Bags, boxes, tissue, and specialty items vary widely in base cost
- Materials – Premium finishes, specialty papers, and eco-friendly options may cost more
- Printing method – Ink printing is typically less expensive than hot stamping or foil
- Design complexity – Multiple colors or full coverage prints may increase cost
- Shipping and production location – Domestic vs. overseas production can impact cost and lead times
Custom Packaging Options That Fit Different Budgets
At Morgan Chaney, we offer several cost-effective ways to achieve a branded packaging look without the need for a fully custom build:
- Semi-Custom Packaging™ – A great option for businesses that want custom-printed bags or boxes without high minimums. You can choose from select sizes, colors, and printing options to create branded packaging faster and more affordably.
- Custom Tissue Paper – A smart way to brand your packaging without printing directly on bags or boxes. Use it with stock packaging to create a high-end, personalized presentation while keeping costs down.
- Custom Labels – Print your branding on labels and apply them to in-stock bags, boxes, or containers. This gives your packaging a customized look and feel, with more flexibility and lower upfront costs.
You don’t have to go fully custom to make an impression. Sometimes, one branded element is enough to elevate your entire presentation.
Is It Worth the Investment?
Yes, in most cases. Custom packaging can pay off by improving brand recognition, creating a better customer experience, and increasing perceived value. Customers notice thoughtful presentation, especially when unboxing or receiving a gift.
Good packaging can help you:
- Stand out from competitors
- Create a consistent brand image
- Encourage repeat business
- Increase shareability on social media
Even small upgrades can make a big impact.
Want help finding the right custom packaging for your budget?
Contact Morgan Chaney to explore options that work for your business and branding goals.