Answering the most commonly asked packaging and branding questions.
If you’ve been shopping for paper or plastic bags, you may have come across the word gusset. But what exactly is a gusset, and why does it matter when choosing the right packaging for your business? A Simple Definition A gusset is the expandable section of a bag that adds depth and allows it to […]
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It’s a common question with a not-so-simple answer: Is paper or plastic better for the environment? The truth is, both materials have environmental impacts, and the better option depends on how the packaging is made, used, and disposed of. If you’re trying to choose the more eco-friendly option for your business, here’s what you should
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Custom packaging can be more expensive than stock packaging, but it doesn’t have to break your budget. Like most things in business, the cost depends on your goals, order quantity, materials, and the level of customization you need. If you’re a small or mid-size business, the key is to find the right balance between budget
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Packaging isn’t just a container, it’s a silent salesperson, a brand touchpoint, and a customer experience all in one. When used strategically, packaging becomes a powerful part of your overall marketing. It reinforces your message, builds recognition, and turns everyday purchases into brand moments that stick. Whether you’re a retailer, restaurant, hotel, or e-commerce brand,
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Choosing the right packaging supplier isn’t just about price. It’s about finding a partner who understands your business, offers the right products and services, and delivers consistent quality. Whether you’re ordering branded shopping bags, custom boxes, or eco-conscious packaging, comparing suppliers the right way helps you avoid delays, poor quality, and hidden costs. Here are
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If you’re already using tissue paper in your packaging, custom-printed tissue is one of the simplest and most cost-effective ways to enhance your brand. It adds a polished, thoughtful touch to the unboxing or in-store experience, without requiring a complete packaging overhaul. Whether you’re a boutique retailer, e-commerce brand, or hospitality business, custom tissue paper
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Not all paper bags are recyclable. While many paper bags can go straight into your recycling bin, certain coatings, finishes, and materials can prevent them from being accepted by recycling facilities. If your business uses paper bags, understanding which ones are recyclable, and which aren’t, is key to making informed, eco-friendly decisions. What Makes a
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Yes, plain brown paper bags can be composted, but only under the right conditions. Compostability depends on the bag’s material and whether it contains any coatings or additives. If your paper bag is made of uncoated kraft paper with no plastic liners, laminates, or heavy inks, it can typically be added to your home or
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Most tissue paper is not recyclable, even though it’s made from paper. The fibers in tissue paper are typically too short to be reprocessed, and it often contains dyes, coatings, or finishes that further complicate recycling. Because of this, many municipal recycling programs do not accept tissue paper in curbside bins. However, there’s a smarter,
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Post-consumer recycled (PCR) material is made from products that have already been used, discarded by consumers, and then collected, cleaned, and processed into new raw material. In the context of packaging, this usually means paper, plastic, or other materials that were recycled through curbside or commercial recycling programs and then reused to create new bags,
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Die-cut handles are handles that are cut directly into the body of a paper or plastic bag, typically in the shape of an oval or slot. Instead of attaching separate handles, a portion of the bag’s material is removed using a die-cutting process to create a built-in grip area. These handles are functional, clean in
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Yes, packaging is one of the most powerful marketing tools your business can use. Whether it’s a branded shopping bag, a custom gift box, or a takeout container with your logo, packaging plays a direct role in how customers perceive your brand, remember your business, and share their experiences. For many businesses, packaging is more
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SOS bags, short for Self-Opening Sacks, are one of the most common and versatile types of paper bags used in retail, food service, healthcare, and beyond. Known for their flat bottom and easy-to-load design, these bags are practical, budget-friendly, and often recyclable, making them a go-to choice for everyday business needs. What Do SOS Bags
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Printing your logo on paper bags is a simple and effective way to promote your business, build brand recognition, and elevate your packaging. Whether you run a boutique, restaurant, or e-commerce store, branded paper bags offer a professional touch that customers notice and remember. Step 1: Choose the Right Type of Bag Before printing your
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Eurotote bags are upscale paper shopping bags known for their sturdy construction and elegant appearance. They’re most commonly used by retailers, luxury brands, event planners, and gift services that want to deliver a high-end, polished customer experience. Unlike typical paper bags, eurototes typically feature higher-end handles, heavyweight paper, and occasionally have bottom-board inserts, making them
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Yes, custom packaging can absolutely be worth it for small businesses, especially when done strategically. Whether you’re a local boutique, a growing restaurant, or an e-commerce brand, custom packaging isn’t just about looking good. It’s about leaving an impression, standing out from competitors, and building customer loyalty from the moment your product is seen or
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Hot stamping is a printing method used in packaging to apply metallic or pigmented foil to the surface of bags, boxes, labels, and other materials. The process uses heat, pressure, and a metal die to transfer the foil, creating a clean, high-end finish that can’t be achieved with standard ink printing. Hot stamping is often
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Yes, in general, paper bags are recyclable, but there are a few important things to keep in mind to ensure they actually make it through the recycling process. As more businesses and consumers look for eco-conscious alternatives to plastic, paper bags have become a popular option. But understanding how and when paper bags can be
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FSC-certified packaging refers to paper and wood-based packaging products that are sourced from responsibly managed forests, as verified by the Forest Stewardship Council® (FSC®). For businesses looking to demonstrate environmental responsibility while maintaining a high standard of quality, FSC certification is one of the most recognized and respected marks in sustainable packaging. What Does It
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