Discover expert tips, trends, and strategies to help your business stand out with branded packaging. From design inspiration to practical guidance, we cover everything you need to elevate your packaging and strengthen your brand.
In the world of retail, your brand isn’t just your logo or your store name. It’s the entire experience your customer has from the moment they walk in the door to the moment they leave (and hopefully come back again). But building a strong, recognizable brand doesn’t always go as planned. Whether you’re running a […]
10 Branding Mistakes Retailers Make (And How to Fix Them) Read More »
Third-party delivery platforms like DoorDash, Uber Eats, Grubhub, and Postmates have become lifelines for many restaurants. They offer access to a broader customer base, increased visibility, and a way to keep orders flowing during slow periods. But behind the convenience lies a growing list of challenges that can quietly chip away at your profits, control,
What Delivery Apps Don’t Tell You: Hidden Costs, Brand Challenges & How to Adapt Read More »
Third-party delivery platforms like DoorDash, Uber Eats, Grubhub, Postmates, and Gopuff have transformed how customers interact with restaurants. For many food service businesses, these apps have gone from optional to essential. But with this shift comes a new set of challenges: standing out in a crowded marketplace, maintaining food quality during transit, and delivering a
Thriving in the Delivery Era: How Restaurants Can Stand Out on Third-Party Apps Read More »
You don’t need a massive marketing budget or a full-time design team to build a brand that customers remember. In fact, some of the most recognizable retail brands got their start by focusing on the fundamentals: how they made people feel, the experience they created in-store, and the way they showed up consistently, even in
How to Strengthen Your Retail Brand Without a Massive Budget Read More »
How bakeries can use visual storytelling, setup tips, and packaging design to drive social shares and customer engagement In today’s visual-first world, your bakery doesn’t just compete on taste. It competes on presentation. And in many cases, it’s not the frosting or the flaky crust that gets people through the door. It’s the photo. Platforms
Turning Your Baked Goods into Instagram-Worthy Moments Read More »
First Impressions Matter When a customer picks up your product or receives a delivery, the packaging is often the very first thing they see. Before they try your product, read your story, or interact with your team, they’re engaging with your brand through its packaging. Whether you’re a boutique retailer, a restaurant, or an e-commerce
11 Creative Packaging Ideas to Make Your Brand Stand Out Read More »
Employee appreciation isn’t just about giving something. It’s about giving thoughtfully. Whether it’s for a holiday, a company milestone, or simply to say “thank you,” the way you present a gift speaks volumes about how much your organization values its people. That’s where branded gift boxes come in. A well-designed box can elevate even the
How to Choose Gift Boxes for Employee Appreciation Programs Read More »
In today’s digital world, sushi isn’t just a meal, it’s content. From perfectly sliced sashimi to colorful rolls and meticulously arranged bento boxes, sushi is built for social media. But if you want your sushi restaurant to really trend, it takes more than great food. The secret? Strategic branding and standout packaging that turn every
If you run or manage a restaurant, you’ve likely asked yourself at some point:Is custom packaging really worth the investment? From custom takeout bags and food wraps to branded boxes and cups, there’s no shortage of options. But do they make a difference? And will it actually help your business grow? The short answer: Yes,
Is Custom Packaging Worth It for Restaurants? Here’s What You Should Know Read More »
When it comes to food service presentation, the small details make a big difference. One of the most overlooked yet essential elements? Grease-resistant basket liners. These simple, practical food sheets do more than protect your baskets. They elevate the customer experience, maintain food quality, and keep your operations running smoothly. If your restaurant serves burgers,
Why Grease-Resistant Basket Liners Are a Must-Have for Restaurants Read More »
If you’ve purchased packaging for your business in the past year, there’s a good chance you’ve run into something unexpected: tariff fees. From shifting international trade policies to fluctuating material costs, the cost of importing packaging materials and finished products into the U.S. has become more complex—and more expensive. For many businesses, these changes can
Tariffs, Import Fees & Packaging: What Businesses Need to Know Right Now Read More »
When most retailers think about marketing, they think about ads, email campaigns, social media, or influencer partnerships. Packaging? It’s often only seen as a logistics necessity: a box or bag that gets the product from point A to point B. But smart retailers know that packaging is so much more than that. It’s a powerful,
Why Packaging Is One of the Most Underrated Marketing Tools in Retail Read More »
The restaurant industry has undergone a major shift in recent years. With the rise of food delivery apps, takeout orders, and curbside pickups, the way customers experience your food has evolved. While the convenience of delivery is undeniable, it also presents a new challenge: how to maintain your brand’s presence and deliver an exceptional experience
How Custom Takeout Boxes Can Help Your Restaurant Thrive in the Delivery Era Read More »
Luxury is in the Details—Your Packaging Should Reflect That In the hospitality industry, every touchpoint contributes to the guest experience—from the moment they arrive to the smallest amenities they take home. High-end hotels, resorts, and spas know that presentation matters, and custom-branded packaging is an essential part of creating a memorable and elevated experience for
The Best Custom Packaging Company for Hotels, Resorts & Spas Read More »
Most packaging follows a familiar formula, but chaos packaging challenges convention by presenting products in unexpected, unconventional ways. Instead of standard containers, brands are experimenting with designs that surprise, intrigue, and spark conversation. This approach not only captures attention in crowded marketplaces but also fuels social media engagement and word-of-mouth marketing. Understanding Chaos Packaging Chaos
What is Chaos Packaging? A Bold Approach to Product Marketing Read More »
In today’s competitive market, word-of-mouth marketing: the organic spread of information about a product or service, remains one of the most effective strategies for driving consumer behavior. According to Nielsen, a staggering 92% of consumers trust recommendations from friends and family over traditional advertising (Nielsen). This trust underscores the importance of creating shareable experiences that
The Power of Custom Packaging in Word-of-Mouth Marketing Read More »
More than a decade ago, Hawaii made history as the first U.S. state to ban single-use plastic bags (Wikipedia). At the time, this was a bold move—one that signaled a shift in how we think about plastic waste. Since then, the landscape of plastic bag regulations has changed dramatically. If you’re a retailer, restaurant, or
Plastic Bag Bans: Where Are We in 2025? Read More »
The packaging landscape is evolving rapidly, driven by consumer preferences, sustainability goals, and the rise of premium branding. As businesses look for ways to stand out, packaging is no longer just a necessity; it is a key part of brand identity and customer experience. So, what is shaping the packaging world in 2025? Here are
5 Packaging Trends That Are Dominating in 2025… So Far Read More »
Takeout and delivery have become essential revenue streams for restaurants, but poor packaging can quickly turn a great meal into a disappointing experience. Leaky containers, soggy food, and flimsy bags not only frustrate customers but also lead to negative reviews and lost business. If your restaurant relies on takeout and delivery, avoiding common packaging mistakes
How to Prevent Takeout Packaging Mistakes That Ruin Customer Experience Read More »
Brand storytelling isn’t just about what you say—it’s about what customers see, feel, and experience. Your packaging is a powerful extension of your brand, communicating its identity and values without a single word. From colors and materials to textures and design elements, every packaging choice influences how your brand is perceived. Whether you run a
How Packaging Tells Your Brand Story Without Saying a Word Read More »
