Packaging Insights

Discover expert tips, trends, and strategies to help your business stand out with branded packaging. From design inspiration to practical guidance, we cover everything you need to elevate your packaging and strengthen your brand.

Butcher Paper vs. Parchment Paper vs. Deli Paper: Which Is Right for Your Food Business?

Butcher Paper vs. Parchment Paper vs. Deli Paper: Which Is Right for Your Food Business?

If you are sourcing paper products for your restaurant, café, or foodservice operation, you will quickly see a few terms repeated: butcher paper, parchment paper, and deli paper (sometimes called food sheets, basket liners, or sandwich wrap). They can look similar at first glance, but they perform differently, and choosing the right one can improve […]

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The Instagram Effect Designing Brands People Want to Share

The Instagram Effect: Designing Brands People Want to Share

Social media has reshaped the way people discover, evaluate, and connect with businesses. Platforms like Instagram, TikTok, and Pinterest aren’t just for scrolling, they’ve become engines of word-of-mouth marketing, where a single photo or video can reach thousands of potential customers in seconds. For brands, especially in retail, food service, hospitality, and e-commerce, this presents

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Competing With Big Chains: Strategies for Independent Restaurants

Competing With Big Chains: Strategies for Independent Restaurants

Independent restaurants face a unique challenge: how to stand out when big chains dominate the market with massive advertising budgets, recognizable logos, and brand consistency across hundreds of locations. But here’s the good news: local and independent establishments have advantages that no chain can replicate. By leaning into authenticity, building strong customer connections, and using

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How Modern Retailers Differentiate Their Brand in a Crowded Market

How Modern Retailers Differentiate Their Brand in a Crowded Market

In today’s retail landscape, customers have endless choices at their fingertips. Whether they’re shopping in-store or online, the competition for their attention is fierce. For retailers, the challenge isn’t just to sell products, but to stand out as a brand that customers remember and return to. So, how do modern retailers create differentiation in a

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Solving Common Packaging Challenges for Retailers

Solving Common Packaging Challenges for Retailers

Packaging is much more than a way to send products out the door. For retailers, it’s an extension of your brand, an experience for your customers, and an opportunity to leave a lasting impression. But creating packaging that’s affordable, consistent, sustainable, and impactful isn’t always simple. Many retailers face recurring challenges that can stall their

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Incentive Programs That Drive E-Commerce Growth A Practical Guide

Incentive Programs That Drive E-Commerce Growth: A Practical Guide

Why Incentive Programs Work In e-commerce, repeat customers are your most valuable asset. Incentive programs, whether loyalty points, tiered perks, or referral bonuses, help retain these customers, boost average order value, and encourage brand advocacy.But an effective program is more than just a discount; it is about creating an experience customers want to return to.

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How Reusing Your Packaging Creates Unexpected Value for Your Brand

How Reusing Your Packaging Creates Unexpected Value for Your Brand

Packaging That Lasts Longer, Works Harder, and Builds Loyalty When you invest in high-quality packaging, you’re not just creating a first impression; you’re creating a lasting presence in your customers’ lives. Durable, reusable packaging doesn’t end its journey at the point of sale. It can become part of your customers’ daily routines, giving your brand

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ROI of Custom Packaging: How Branded Bags Drive Repeat Business

ROI of Custom Packaging: How Branded Bags Drive Repeat Business

When it comes to branded packaging, the return on investment goes far beyond the bag itself. A custom shopping bag is a mobile billboard, a brand experience, and, when done right, a powerful driver of customer loyalty. Let’s unpack how custom printed bags can generate long-term returns for your business and why they’re worth every

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What Delivery Apps Don’t Tell You: Hidden Costs, Brand Challenges & How to Adapt

What Delivery Apps Don’t Tell You: Hidden Costs, Brand Challenges & How to Adapt

Third-party delivery platforms like DoorDash, Uber Eats, Grubhub, and Postmates have become lifelines for many restaurants. They offer access to a broader customer base, increased visibility, and a way to keep orders flowing during slow periods. But behind the convenience lies a growing list of challenges that can quietly chip away at your profits, control,

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Thriving in the Delivery Era: How Restaurants Can Stand Out on Third-Party Apps

Thriving in the Delivery Era: How Restaurants Can Stand Out on Third-Party Apps

Third-party delivery platforms like DoorDash, Uber Eats, Grubhub, Postmates, and Gopuff have transformed how customers interact with restaurants. For many food service businesses, these apps have gone from optional to essential. But with this shift comes a new set of challenges: standing out in a crowded marketplace, maintaining food quality during transit, and delivering a

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Turning Your Baked Goods into Instagram-Worthy Moments

Turning Your Baked Goods into Instagram-Worthy Moments

How bakeries can use visual storytelling, setup tips, and packaging design to drive social shares and customer engagement In today’s visual-first world, your bakery doesn’t just compete on taste. It competes on presentation. And in many cases, it’s not the frosting or the flaky crust that gets people through the door. It’s the photo. Platforms

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11 Creative Packaging Ideas to Make Your Brand Stand Out

11 Creative Packaging Ideas to Make Your Brand Stand Out

First Impressions Matter When a customer picks up your product or receives a delivery, the packaging is often the very first thing they see. Before they try your product, read your story, or interact with your team, they’re engaging with your brand through its packaging. Whether you’re a boutique retailer, a restaurant, or an e-commerce

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How to Choose Gift Boxes for Employee Appreciation Programs

How to Choose Gift Boxes for Employee Appreciation Programs

Employee appreciation isn’t just about giving something. It’s about giving thoughtfully. Whether it’s for a holiday, a company milestone, or simply to say “thank you,” the way you present a gift speaks volumes about how much your organization values its people. That’s where branded gift boxes come in. A well-designed box can elevate even the

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How to Make Your Sushi Restaurant Trend on Social Media: A Complete Branding & Packaging Guide

How to Make Your Sushi Restaurant Trend on Social Media: A Complete Branding & Packaging Guide

In today’s digital world, sushi isn’t just a meal, it’s content. From perfectly sliced sashimi to colorful rolls and meticulously arranged bento boxes, sushi is built for social media. But if you want your sushi restaurant to really trend, it takes more than great food. The secret? Strategic branding and standout packaging that turn every

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Is Custom Packaging Worth It for Restaurants? Here’s What You Should Know

Is Custom Packaging Worth It for Restaurants? Here’s What You Should Know

If you run or manage a restaurant, you’ve likely asked yourself at some point:Is custom packaging really worth the investment? From custom takeout bags and food wraps to branded boxes and cups, there’s no shortage of options. But do they make a difference? And will it actually help your business grow? The short answer: Yes,

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Why Grease-Resistant Basket Liners Are a Must-Have for Restaurants

Why Grease-Resistant Basket Liners Are a Must-Have for Restaurants

When it comes to food service presentation, the small details make a big difference. One of the most overlooked yet essential elements? Grease-resistant basket liners. These simple, practical food sheets do more than protect your baskets. They elevate the customer experience, maintain food quality, and keep your operations running smoothly. If your restaurant serves burgers,

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Tariffs, Import Fees & Packaging: What Businesses Need to Know Right Now

Tariffs, Import Fees & Packaging: What Businesses Need to Know Right Now

If you’ve purchased packaging for your business in the past year, there’s a good chance you’ve run into something unexpected: tariff fees. From shifting international trade policies to fluctuating material costs, the cost of importing packaging materials and finished products into the U.S. has become more complex—and more expensive. For many businesses, these changes can

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