Discover expert tips, trends, and strategies to help your business stand out with branded packaging. From design inspiration to practical guidance, we cover everything you need to elevate your packaging and strengthen your brand.
Let’s get scientific for a second: did you know that the human brain can perceive signals of light and color sent by the eyes in as little as 13 milliseconds? That impact – and the impact of color in general for humans through a cultural lens – is important in deciding which colors might work […]
Choosing the Right Colors for Your Branded Packaging Read More »
You’ve got 7 seconds (or less) to impress your potential customers with your packaging. In a world prolific with an overabundance of brands of every kind, there’s probably a few competitors for your product that are angling for those same eyes – which means that your packaging needs to pull a potential customer’s focus in
Why You Should Photograph Your Packaging (And How To Do It) Read More »
Here’s a sobering piece of data: in 2018, containers and packaging contributed 30% of community solid waste in the US. That’s 82.2 million tons of packaging that’s not getting repurposed or recycled, and that’s a problem. As e-commerce continues to explode year after year, the amount of packaging that we inevitably toss in the trash will only
Your Packaging Needs to be More Sustainable. Thankfully, It’s Not Hard to Do. Read More »
I know: you’ve probably got more pressing things on your plate to finish than an extra document that’s mostly for internal use and doesn’t directly sell any of your products or services. It’s true; brand and style guides can often feel like busywork with little obvious return on investment. But hear me out – do
Why You Should Create a Brand Guide for Your Company (And A Peek At Ours) Read More »
Good commercial-use media are kind of like unicorns: saying they’re hard to come by in the wild is a bit of an understatement. But if you’re looking for public domain, Creative Commons 0 design resources for use in your packaging, print materials, or marketing projects, you can rest easy: we’ve got you covered. Below you’ll
8 Great Free, Commercial-Use Resources for Your Brand’s Marketing and Packaging Read More »
Packaging is more than just a pretty face for your products. View this post on Instagram A post shared by Fairytale Brownies (@fairytalebrownies) Is your social media presence as distinct and branded as Fairytale Brownies? The answer is probably not – and that’s okay. They’ve spent a lot of time focused on incorporating their very
How To Get a Direct ROI by Showcasing Beautiful Packaging in Your Ads Read More »
What was once just opening a plain cardboard box is now a shareworthy experience. If you are selling items online, the unboxing experience should be a huge consideration when it comes to packaging your products. Having a standout unboxing experience can elevate your products, generate positive customer reviews, and increase the chances of your products
How to Create a ‘Shareworthy’ Unboxing Experience Read More »
Shopping for physical gift items might be difficult this holiday season, as supply chain issues are leaving store shelves less than fully stocked. Gift cards are the #1 most requested gift item and they are a great option for your customers when physical stock is low. If you aren’t promoting gift cards as an alternative
7 Ways to Sell More Gift Cards This Holiday Season Read More »
COVID-19 has impacted all of our lives. Some of the effects have been more drastic and widespread than others. The packaging industry, like many others, has been facing several serious issues regarding supply chains, labor shortages, and shipping issues. These setbacks have greatly impacted our ability to do business as usual. At Morgan Chaney we
What’s Happening in the Packaging Industry? Read More »
The definition of branding is: The promotion of a particular product or company by means of advertising and distinctive design. Branding is all about the style and culture your business represents. Building a brand from scratch involves considering many details about your culture, design themes, and your products or services. When you start a business
How To Build Your Brand Through Custom Packaging Read More »
Restaurants, bakeries, and cafes can use Instagram to gain new customers, increase engagement, and create memorable branding. Everyone is on Instagram these days, including most businesses and restaurants. This image-centric social media site has been setting the trends for years now. Every restaurant should be promoting themselves on Instagram in 2021, here’s why: Visually promote
How To Promote Your Restaurant on Instagram Read More »
Third party delivery services have become an essential way for restaurants to survive and keep steady business through the pandemic. Unfortunately, there have always been concerns surrounding the safety of these delivery services. Customers have complained that their delivery drivers have taken bites of their food, sips of their drink, and worry about contamination. These
Tamper Evident Packaging for Food Delivery Read More »
Retailers often define their luxury status based on the products or experiences they sell; boasting the high-quality of their items, scarcity, and originality. Luxury packaging is not much different in philosophy. When you design and create packaging for your luxury retail items, the quality, craftsmanship, and little details are what matter the most. What is
What Defines Luxury Packaging? Read More »
The next big changes coming to food service packaging. First it was plastic bags, then it was plastic straws, now there are other food packaging concerns at the front of people’s minds. PFAS chemicals have been quietly concerning people for years and the calls to ban them from food packaging are getting louder. Three U.S.
What You Need To Know About PFAS Chemicals in Food Packaging Read More »
2020 has been a wild year, and many businesses have faced hardships, setbacks, and big budget restrictions. In 2021, branding and marketing your business effectively will be more important than ever. If you are looking to invest in rebranding in 2021 and want a fresh new look to attract more customers, here are some ideas
Start the New Year with a New Look: New Custom Packaging Trends (Updated for 2022) Read More »
Small businesses have faced some of the most brutal hardships due to the coronavirus pandemic, and often have the hardest time securing help. Small and local businesses are the heart of our country, they provide many people with jobs and offer quality products and services. They provide a sense of community within cities and small
Shop Small This Holiday Season and Support Local Business Read More »
Branding is all about having a signature style. Something that sets you apart from your competitors and is easily recognizable to your customers. How you package your items for the holiday season can also heavily impact your brand image. Having unique and memorable holiday packaging can even support your marketing; like with Starbucks where their
What’s Your 2020 Holiday Packaging Style? Read More »
The year is 2020 and Covid-19 has impacted businesses in a big way. Many businesses are looking to restore their sales and increase activity this holiday season. There are many innovative ways to increase your sales while remaining safe and following Covid guidelines and mandates. Here are some ideas for increasing your sales this year
Innovative ways to increase your sales this holiday season! Read More »
Many retail stores, restaurants, and service-based businesses sell a lot of gift cards over the holiday season. The recipients of these gift cards will be using them in the months following Christmas, giving businesses the opportunity of gaining new loyal customers. The best part about new customers using gift cards at your business is the
How to create loyal customers through holiday gift card recipients Read More »
As climate scientists around the globe continue to provide warnings of the grim outlook humanity may be facing over the coming decades, it is important that anyone who has the means to help improve environmental outcomes do their part in reducing our impact on the Earth. One of the easiest ways to have a positive
How to Recycle Your Packaging (And Other Materials) the Right Way Read More »
