Discover expert tips, trends, and strategies to help your business stand out with branded packaging. From design inspiration to practical guidance, we cover everything you need to elevate your packaging and strengthen your brand.
How colors influence your packaging. Consumer’s minds are programmed to respond to color. Research shows that 60% of the time people will decide if they are attracted or not to a message based on color alone. Keep this in mind as you read through the color associations listed below and think of how you […]
The Importance of Color Choice in Packaging Read More »
Colored tissue paper bows appear in retro stores, home magazines, and more but no one takes the time to explain how they are made! Well today, that is going to change! From baby showers to birthdays, Cinco de Mayo to Easter, colored tissue paper bows spice up gifts and decorations for any occasion! Believe it
DIY: How to Create Beautiful Tissue Paper Bows Read More »
Typography is inarguably one of the most important design elements in a brand’s packaging. Along with its printed logo, a brand’s choice of typography can become the most recognizable part of its package design. A partial definition of typography is “…the style, arrangement, or appearance of printed letters on a page …”. As we can garner
Typography in Packaging Read More »
Most of us can sympathize with the customer who orders a delicious meal to-go and gets handed their goods in a flimsy grocery bag, only to half the contents spill out on the way home. We’ve all been there. Some might even go so far as to say that exact experience is what made them
Comparing Restaurant Bag Styles Read More »
As consumer consciences grow more towards eco friendly paper bags and away from plastic, the timeless brown paper bag has become a shopping superstar. Entire cities along with a growing number of retailers are restricting – even banning – the use of plastic bags. The demand for products such as natural kraft paper bags has
The Timeless Brown Paper Bag Read More »
Just as those of us in the packaging industry were starting to wrap our heads around the laws banning plastic bags in various states, new findings show that self-serving data may be a growing problem when it comes to post consumer waste content in packaging. Many retailers rely on this data to stay in compliance
The 40% Post Consumer Waste Debate Read More »
As packaging experts you already take on a lot: working with hard to please CEO’s, consumers and marketing people, whose ideas are often easier expressed than executed. So, it’s understandable that one more thing added onto your ever expanding plate might seem undoable but this “thing” is vital—it’s repurposing your packaging. For many packaging designers,
Is Your Packaging Wasting Brand Equity? Read More »
Almost all companies are out to package their product attractively albeit cost effectively. Yet, somewhere along the way the words “custom packaging” have become synonymous with “way more expensive” when compared to stock packaging. This is a shame. In all reality, many businesses would benefit, yes even in their pocketbooks, by using custom packaging rather
How Custom Packaging Can Save You Money Read More »
In the world of restaurant marketing, food presentation is everything, and custom printed sandwich wraps are an advertising and marketing tool that keeps on giving. Printed sandwich wraps and tray liners ensure your customers will be reminded that your food is special, every time they take a bite. And that the quality of your food
Dress Up Food with Custom Printed Sandwich Wraps Read More »
Sustainable branding is changing the landscape of how business practices work. No longer will slapping a company logo and slogan on custom food packaging or custom gift boxes equate to effective branding. For meaningful, sustainable branding to take place a company-wide re-imagination for strategy, operations and value needs to take place. The following five principles
5 Principles of Sustainable Branding Read More »
Good printed packaging gets the job done. It protects the product, displays information, and attracts a decent amount of customers. In other words, it’s adequate. Great packaging, on the other hand, goes much further: it emotionally connects with buyers and excites them on a subconscious level that stimulates the decision-making region of the brain– a
Conveying Brand Promises through Great Packaging Read More »
How you package your product is one of the most important decisions you will make. Good printed packaging increases sales and boosts popularity, while bad packaging sends products directly to the clearance wall. There are many reasons why packaging designs fail: this article discusses the role of marketing missteps. Marketing and Packaging There’s an expression: “You don’t remember what people said:
Why Some Packaging Designs Miss Their Mark Read More »
Your product’s packaging does a lot of things. When it’s well-executed, it effectively contains the product, communicates brand information, and persuades buyers to choose your item over a competitor’s. Poorly designed printed packaging, however, confuse buyers, who may pass it by and opt for another brand. To ensure your range of product packaging– from boxes
Is Your Packaging Sending Out the Right Message for Your Brand? Read More »
When similar products sit on the shelf, only one thing determines which will sell better: packaging. Customers look for a positive experience when they shop, from the moment they enter the store until the product is taken out of its package. To ensure your custom packaging has a favorable effect from start to finish, it
5 Attributes Your Product Packaging Should Have Read More »
Branding and marketing are two extremely important promotional functions that often get confused. While they each play distinct roles in creating product/company identity, they also work symbiotically, rendering one ineffective without the other’s proper implementation. This article from Morgan Chaney identities key differences between the two, and how to make them work compatibly for your
The Difference Between Marketing and Branding? Read More »
When shoppers are comparing products, their first assessment is made based on what they can deduce visually, equating what they can see on the outside with what they can’t see on the inside. If a label is unappealing, shoppers skip over your product and move on to a competitor’s. The product’s packaging and labeling is
Why Product Labels Matter Read More »
Stepping away from the norm when it comes to branding your business is a great way to make your product stand out to consumers, however not all businesses have the capitol to spend on expensive advertising campaigns and marketing products. Simple changes can make a big difference though, and companies looking to be seen do
How Branding Your Eurotote Can Boost Your Business Read More »
The creation of your logo is easily one of the most important decisions you must make when building your brand. Even with the most superior product, it is still essential to have a strong logo that portrays your unique brand, your company mission, and your core beliefs. That’s why it is so important to consider
Make Your Logo a Success with Morgan Chaney Read More »
Custom paper shopping bags are a great way to help you separate your product from your competition and bring a flare to the packaging of your product that gets you noticed. They allow you to build your brand image in a way that transcends the actual item you are selling, and creates the opportunity for
Paper Shopping Bags: Great for Your Business, and Great for the Environment! Read More »
JUST ADDED! White Smooths Paper Shopping Bags These bags are color tinted on 100% recycled White Kraft paper stock with water based inks. They have a strong and durable twisted paper handle. Available in 3 bag sizes: 5-1/4 x 3-1/2 x 8-1/4, 8 x 4-3/4 x 10-1/2 and 16 x 6 x 12. Order Now!
White Smooths Paper Shopping Bags Read More »
