Discover expert tips, trends, and strategies to help your business stand out with branded packaging. From design inspiration to practical guidance, we cover everything you need to elevate your packaging and strengthen your brand.
Almost all companies are out to package their product attractively albeit cost effectively. Yet, somewhere along the way the words “custom packaging” have become synonymous with “way more expensive” when compared to stock packaging. This is a shame. In all reality, many businesses would benefit, yes even in their pocketbooks, by using custom packaging rather […]
How Custom Packaging Can Save You Money Read More »
In the world of restaurant marketing, food presentation is everything, and custom printed sandwich wraps are an advertising and marketing tool that keeps on giving. Printed sandwich wraps and tray liners ensure your customers will be reminded that your food is special, every time they take a bite. And that the quality of your food
Dress Up Food with Custom Printed Sandwich Wraps Read More »
Sustainable branding is changing the landscape of how business practices work. No longer will slapping a company logo and slogan on custom food packaging or custom gift boxes equate to effective branding. For meaningful, sustainable branding to take place a company-wide re-imagination for strategy, operations and value needs to take place. The following five principles
5 Principles of Sustainable Branding Read More »
Good printed packaging gets the job done. It protects the product, displays information, and attracts a decent amount of customers. In other words, it’s adequate. Great packaging, on the other hand, goes much further: it emotionally connects with buyers and excites them on a subconscious level that stimulates the decision-making region of the brain– a
Conveying Brand Promises through Great Packaging Read More »
How you package your product is one of the most important decisions you will make. Good printed packaging increases sales and boosts popularity, while bad packaging sends products directly to the clearance wall. There are many reasons why packaging designs fail: this article discusses the role of marketing missteps. Marketing and Packaging There’s an expression: “You don’t remember what people said:
Why Some Packaging Designs Miss Their Mark Read More »
Your product’s packaging does a lot of things. When it’s well-executed, it effectively contains the product, communicates brand information, and persuades buyers to choose your item over a competitor’s. Poorly designed printed packaging, however, confuse buyers, who may pass it by and opt for another brand. To ensure your range of product packaging– from boxes
Is Your Packaging Sending Out the Right Message for Your Brand? Read More »
When similar products sit on the shelf, only one thing determines which will sell better: packaging. Customers look for a positive experience when they shop, from the moment they enter the store until the product is taken out of its package. To ensure your custom packaging has a favorable effect from start to finish, it
5 Attributes Your Product Packaging Should Have Read More »
Branding and marketing are two extremely important promotional functions that often get confused. While they each play distinct roles in creating product/company identity, they also work symbiotically, rendering one ineffective without the other’s proper implementation. This article from Morgan Chaney identities key differences between the two, and how to make them work compatibly for your
The Difference Between Marketing and Branding? Read More »
When shoppers are comparing products, their first assessment is made based on what they can deduce visually, equating what they can see on the outside with what they can’t see on the inside. If a label is unappealing, shoppers skip over your product and move on to a competitor’s. The product’s packaging and labeling is
Why Product Labels Matter Read More »
Stepping away from the norm when it comes to branding your business is a great way to make your product stand out to consumers, however not all businesses have the capitol to spend on expensive advertising campaigns and marketing products. Simple changes can make a big difference though, and companies looking to be seen do
How Branding Your Eurotote Can Boost Your Business Read More »
The creation of your logo is easily one of the most important decisions you must make when building your brand. Even with the most superior product, it is still essential to have a strong logo that portrays your unique brand, your company mission, and your core beliefs. That’s why it is so important to consider
Make Your Logo a Success with Morgan Chaney Read More »
Custom paper shopping bags are a great way to help you separate your product from your competition and bring a flare to the packaging of your product that gets you noticed. They allow you to build your brand image in a way that transcends the actual item you are selling, and creates the opportunity for
Paper Shopping Bags: Great for Your Business, and Great for the Environment! Read More »
JUST ADDED! White Smooths Paper Shopping Bags These bags are color tinted on 100% recycled White Kraft paper stock with water based inks. They have a strong and durable twisted paper handle. Available in 3 bag sizes: 5-1/4 x 3-1/2 x 8-1/4, 8 x 4-3/4 x 10-1/2 and 16 x 6 x 12. Order Now!
White Smooths Paper Shopping Bags Read More »
Sports, Inc. Outdoor Show Phoenix, Convention Center West Building 1-3- Booth # 108 Phoenix, AZ Show is Feb. 16 – 18, 2012 Show hours are 8:00am to 6:00pm Thurs and Friday Sat. 8:00 am to 3:00 pm We will be presenting: 2012 Holiday Collection: Shopping Bags, Apparel Boxes, Gift Wrap & Gift Boxes New plastic
Sports Inc Outdoor Show Read More »
In-Stock Holiday Bags The Ameritote This popular bag has soft, comfortable, strap loop handles. All bags have 2 sided imprints and are made of heavy 2.25 gauge, high density plastic that meets reusable bag standards. T-Shirt Bags You know the bag…extremely economical and strong. They are an inexpensive work horse that are practical and they
In-Stock Holiday Bags Read More »
Our new black Supergloss bags are glossy, soft and possess spectacular color intensity. These bags are made in the USA with a proprietary material offering extraordinary strength and value. With 5 sizes available these bags are perfect for any retailer or tradeshow use. Recycled Content. Super Gloss bags contain a minimum of 10% post consumer
Just Added! Black Premium Supergloss Plastic Bags Read More »
Morgan Chaney voted RPA’s 2011 Distributor of the Year. Morgan Chaney was recently voted “Distributor of the Year” at the 2011 Retail Packaging Association (RPA) convention. Per Joe Schneider, president of Morgan Chaney, “one of our unwavering philosophies is ‘take care of customers’ and this award is proof that day in and day out, we
Morgan Chaney voted RPA’s 2011 Distributor of the Year. Read More »
What is a QR code? Have you seen these odd looking black and white squares (like the one displayed above) in newspapers, magazines, on posters or online? They’re called QR (Quick Response) codes and they have the potential to do some remarkable things for your organization. They are the hot, new marketing technology that can
QR Codes Now Available On Your Packaging Read More »
