Packaging Insights

Discover expert tips, trends, and strategies to help your business stand out with branded packaging. From design inspiration to practical guidance, we cover everything you need to elevate your packaging and strengthen your brand.

Is Your Packaging Sending Out the Right Message for Your Brand?

Packaging Insights /

Your product’s packaging does a lot of things. When it’s well-executed, it effectively contains the product, communicates brand information, and persuades buyers to choose your item over a competitor’s. Poorly designed printed packaging, however, confuse buyers, who may pass it by and opt for another brand. To ensure your range of product packaging– from boxes […]

Is Your Packaging Sending Out the Right Message for Your Brand? Read More »

The Difference Between Marketing and Branding?

Packaging Insights /

Branding and marketing are two extremely important promotional functions that often get confused. While they each play distinct roles in creating product/company identity, they also work symbiotically, rendering one ineffective without the other’s proper implementation. This article from Morgan Chaney identities key differences between the two, and how to make them work compatibly for your

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Paper Shopping Bags: Great for Your Business, and Great for the Environment!

Packaging Insights /

Custom paper shopping bags are a great way to help you separate your product from your competition and bring a flare to the packaging of your product that gets you noticed. They allow you to build your brand image in a way that transcends the actual item you are selling, and creates the opportunity for

Paper Shopping Bags: Great for Your Business, and Great for the Environment! Read More »

Morgan Chaney voted RPA’s 2011 Distributor of the Year.

Packaging Insights /

Morgan Chaney voted RPA’s 2011 Distributor of the Year. Morgan Chaney was recently voted “Distributor of the Year” at the 2011 Retail Packaging Association (RPA) convention. Per Joe Schneider, president of Morgan Chaney, “one of our unwavering philosophies is ‘take care of customers’ and this award is proof that day in and day out, we

Morgan Chaney voted RPA’s 2011 Distributor of the Year. Read More »