If you’re running a small business, custom packaging might feel out of reach, especially when you’re balancing limited inventory, tight margins, and shifting customer expectations. But branded packaging doesn’t have to break the bank. With the right approach, even small businesses can afford custom-branded bags that look polished and professional.
Start Small and Smart
You don’t have to go all in on fully customized packaging right away. There are scalable ways to brand your packaging without committing to large quantities or high prices.
Semi-Custom Packaging™
Morgan Chaney’s Semi-Custom Packaging™ program is designed for exactly this situation. It allows you to choose from curated bag styles and add your logo or design using hot stamping or flexo printing. You get the look of custom without the higher order minimums or long lead times.
Use Custom Tissue Paper or Labels Instead
If custom bags aren’t quite in your budget yet, you can still create a branded experience using smaller, more affordable touches:
- Branded Tissue Paper
Wrap your products in logo-printed tissue and place them in a plain paper bag or box. This gives your packaging a custom-branded feel without printing directly on the outer packaging. - Custom Labels or Stickers
Print your logo or message on adhesive labels and stick them on stock bags or boxes. It’s a cost-effective way to make your brand stand out and keep your packaging flexible.
Choose Stock Bags That Still Look Elevated
Not all stock packaging is basic. Many options, like eurototes shopping bags or options like the Midtown Turntop shopping bags, already have a high-end feel. Combine these with your branded accessories, and you’ve got a cohesive packaging look that customers will remember. All without paying custom pricing.
Buy in Bulk When Possible
If your business is growing steadily or you have predictable busy seasons, purchasing branded bags in larger quantities can reduce the per-unit price. It’s an investment, but one that pays off through better branding and improved customer perception.
Need help finding affordable branded packaging for your small business?
Talk to the team at Morgan Chaney. We’ll help you create a branded packaging program that fits your goals and your budget.