Packaging Insights

In today’s competitive retail environment, offering gift-wrapping services can be a great way to enhance customer experience, encourage repeat business, and increase sales. A well-designed, easy-to-use gift wrapping station provides added convenience for your customers and allows your store to stand out. This guide will walk you through the steps of setting up a simple, […]

We’re excited to share that Morgan Chaney was recently featured in Packaging Gateway as experts in the evolving packaging industry. In the article “Navigating Uncertainty: Morgan Chaney on the Evolving Packaging Industry,” Erick Nova, our Marketing Manager, and Joe Schneider, President and CEO, discussed the critical need for packaging companies to remain agile and innovative

In the business world, your brand’s image is critical to success. From the moment a customer first interacts with your brand, they begin forming opinions about your business. One of the most effective ways to shape this perception and ensure it aligns with your brand values is through your packaging. Why Packaging Matters in Retail

In the fast-paced world of e-commerce, packaging plays a pivotal role in the overall customer experience. From the moment a customer receives their package to the unboxing experience and beyond, the right packaging can significantly impact brand perception, customer retention, and even sales. In this blog post, we’ll dicuss the critical role that packaging plays

The food service industry is continually evolving, and packaging plays a crucial role in meeting consumer demands, ensuring food safety, and promoting sustainability. As we move through 2024, several packaging trends are emerging that food service businesses need to be aware of to stay competitive. These trends focus on functionality, sustainability, and innovative design. Here

Custom printed bags are more than just a means to carry goods. They are powerful branding tools that can enhance your business’s visibility, create lasting impressions, and provide a unique experience for your customers. Here are ten innovative ways to utilize custom printed bags for branding and events. 1. Event Giveaways Custom printed bags are

As we move through 2024, innovative packaging design trends are transforming how businesses present their products. This year, we see a blend of visual appeal and functionality that offers new opportunities for brands to connect with customers and stand out in a crowded market. Here’s a look at the top custom product packaging trends of

Creating packaging for your brand can feel tricky. We broke it down for you. With over 1 million retail businesses reaching new audiences through new channels, like Instagram and Facebook marketplaces, TikTok, and other social channels, brand loyalty sometimes feels like a thing of the past. Smart companies can use that to their advantage, though

In a world where first impressions matter more than ever, your brand’s packaging is the unsung hero of customer experience. Gone are the days of bland, one-size-fits-all boxes that do little more than protect your product during transit. Enter the era of digital print e-commerce and shipping boxes – a game-changer that not only safeguards

In the world of business-to-business (B2B) transactions, creativity often takes a backseat to practicality and efficiency. However, incorporating creativity into your B2B interactions – especially those involving brand visuals – can yield unexpected benefits, from strengthening relationships to boosting brand recognition. Whether you’re thinking about corporate gifting, unveiling a new product, celebrating an event or

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If you’re part of an ecommerce business, you know that the unboxing experience can make or break your customers’ impression of your brand. It’s not just about the product itself, but how it’s presented when it arrives on their doorstep — and how it feels when that box is opened. Void fill refers to any

Custom packaging can be a powerful marketing tool for businesses, helping to differentiate a product and create a memorable customer experience. If you’re looking for inspiration for your custom packaging, here are some great resources to check out: By using these resources, you can find inspiration for custom packaging that sets your product apart and

Social media can be a powerful marketing tool for businesses, but it can also feel like a never-ending chore to constantly come up with new content to post. Here are some tips for making the process of posting on social media feel like less of a chore:  By following these tips, you can make posting

Let’s get scientific for a second: did you know that the human brain can perceive signals of light and color sent by the eyes in as little as 13 milliseconds? That impact – and the impact of color in general for humans through a cultural lens – is important in deciding which colors might work

You’ve got 7 seconds (or less) to impress your potential customers with your packaging. In a world prolific with an overabundance of brands of every kind, there’s probably a few competitors for your product that are angling for those same eyes – which means that your packaging needs to pull a potential customer’s focus in

Here’s a sobering piece of data: in 2018, containers and packaging contributed 30% of community solid waste in the US. That’s 82.2 million tons of packaging that’s not getting repurposed or recycled, and that’s a problem. As e-commerce continues to explode year after year, the amount of packaging that we inevitably toss in the trash will only

Good commercial-use media are kind of like unicorns: saying they’re hard to come by in the wild is a bit of an understatement. But if you’re looking for public domain, Creative Commons 0 design resources for use in your packaging, print materials, or marketing projects, you can rest easy: we’ve got you covered. Below you’ll