Discover expert tips, trends, and strategies to help your business stand out with branded packaging. From design inspiration to practical guidance, we cover everything you need to elevate your packaging and strengthen your brand.
Many of our customers at Morgan Chaney are retailers of gourmet candy, chocolate, baked goods, and other delectable delights. Custom packaging for gourmet food items requires extra attention and strategic thought; you want your packaging to accurately represent your brand and products while attracting customers. The packaging of food items can have a strong influence on customer’s […]
Custom Packaging for Gourmet Food Retailers Read More »
Morgan Chaney supplies hundreds of restaurants all over the world with custom packaging including carryout bags and boxes, napkins, cups, coasters and much more. Restaurant packaging provides a wide realm of possibilities for businesses, and there are many benefits to having a branded packaging program for your restaurant. When it comes to food packaging, you must
Morgan Chaney’s Guide to Custom Restaurant Packaging Read More »
Having recently celebrated Earth Day, we would like to offer our best tips for making your custom packaging more environmentally friendly. There are a few simple ways to reduce your negative impact on the environment through custom packaging. Some involve the design and construction of packaging products while others are dependent on the consumers and
Five Ways to Save the Planet with Custom Packaging Read More »
Every business reaches a point where they wonder if they need to revamp their brand image, including their packaging. You’ll notice that some companies change their packaging quite often, while others will stick with the tried and true for years upon years. There is no right or wrong method, as some companies have very prolific
Do you need to refresh your packaging? Read More »
The branded shopping bag has become an essential marketing and branding tool for many retailers, but how did this idea first gain momentum? Shopping bags may have started out as a simple utility, but over time they have transformed into a branding and marketing tool for all types of businesses. Exploring the history of shopping
The Evolution of the Branded Shopping Bag Read More »
Morgan Chaney offers Reusable Tote Bags in various sizes, colors, and materials that can be customized with your company’s logo or graphic art. There are many types of shopping bags available for retailers to choose from including paper bags, plastic bags, merchandise bags, and euro totes. Unfortunately, a classic paper or plastic shopping bag may
How Custom Reusable Tote Bags Can Help Market your Business Read More »
Morgan Chaney believes that your custom print packaging speaks volumes about your brand. For this very reason, representatives at Morgan Chaney work day and night to simply be sure the packaging we produce brings forth your brand in the best way possible. Whether you are looking for the highest of quality shopping bags, boxes, or
How do you package luxury? Read More »
To market your product you must zero in on delivering customer value. This is the behavior and the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, and making purchase decisions. The idea behind marketing is that your business will create something of value to your customers who, in
Four Senses that Influence Your Buyer Read More »
How colors influence your packaging. Consumer’s minds are programmed to respond to color. Research shows that 60% of the time people will decide if they are attracted or not to a message based on color alone. Keep this in mind as you read through the color associations listed below and think of how you
The Importance of Color Choice in Packaging Read More »
Colored tissue paper bows appear in retro stores, home magazines, and more but no one takes the time to explain how they are made! Well today, that is going to change! From baby showers to birthdays, Cinco de Mayo to Easter, colored tissue paper bows spice up gifts and decorations for any occasion! Believe it
DIY: How to Create Beautiful Tissue Paper Bows Read More »
Typography is inarguably one of the most important design elements in a brand’s packaging. Along with its printed logo, a brand’s choice of typography can become the most recognizable part of its package design. A partial definition of typography is “…the style, arrangement, or appearance of printed letters on a page …”. As we can garner
Typography in Packaging Read More »
Most of us can sympathize with the customer who orders a delicious meal to-go and gets handed their goods in a flimsy grocery bag, only to half the contents spill out on the way home. We’ve all been there. Some might even go so far as to say that exact experience is what made them
Comparing Restaurant Bag Styles Read More »
As consumer consciences grow more towards eco friendly paper bags and away from plastic, the timeless brown paper bag has become a shopping superstar. Entire cities along with a growing number of retailers are restricting – even banning – the use of plastic bags. The demand for products such as natural kraft paper bags has
The Timeless Brown Paper Bag Read More »
Just as those of us in the packaging industry were starting to wrap our heads around the laws banning plastic bags in various states, new findings show that self-serving data may be a growing problem when it comes to post consumer waste content in packaging. Many retailers rely on this data to stay in compliance
The 40% Post Consumer Waste Debate Read More »
As packaging experts you already take on a lot: working with hard to please CEO’s, consumers and marketing people, whose ideas are often easier expressed than executed. So, it’s understandable that one more thing added onto your ever expanding plate might seem undoable but this “thing” is vital—it’s repurposing your packaging. For many packaging designers,
Is Your Packaging Wasting Brand Equity? Read More »
Almost all companies are out to package their product attractively albeit cost effectively. Yet, somewhere along the way the words “custom packaging” have become synonymous with “way more expensive” when compared to stock packaging. This is a shame. In all reality, many businesses would benefit, yes even in their pocketbooks, by using custom packaging rather
How Custom Packaging Can Save You Money Read More »
In the world of restaurant marketing, food presentation is everything, and custom printed sandwich wraps are an advertising and marketing tool that keeps on giving. Printed sandwich wraps and tray liners ensure your customers will be reminded that your food is special, every time they take a bite. And that the quality of your food
Dress Up Food with Custom Printed Sandwich Wraps Read More »
Sustainable branding is changing the landscape of how business practices work. No longer will slapping a company logo and slogan on custom food packaging or custom gift boxes equate to effective branding. For meaningful, sustainable branding to take place a company-wide re-imagination for strategy, operations and value needs to take place. The following five principles
5 Principles of Sustainable Branding Read More »
Good printed packaging gets the job done. It protects the product, displays information, and attracts a decent amount of customers. In other words, it’s adequate. Great packaging, on the other hand, goes much further: it emotionally connects with buyers and excites them on a subconscious level that stimulates the decision-making region of the brain– a
Conveying Brand Promises through Great Packaging Read More »
How you package your product is one of the most important decisions you will make. Good printed packaging increases sales and boosts popularity, while bad packaging sends products directly to the clearance wall. There are many reasons why packaging designs fail: this article discusses the role of marketing missteps. Marketing and Packaging There’s an expression: “You don’t remember what people said:
Why Some Packaging Designs Miss Their Mark Read More »
