Erick Nova, Author at Morgan Chaney®

Building Brand Legitimacy Through Consistent Packaging Across Locations

Why Consistency in Packaging Matters for Growing Retailers When your brand expands to multiple locations, consistency becomes one of your greatest marketing tools. From the moment a customer walks through your door, or opens their shopping bag later that day, every element of their experience should reinforce the same message: you’re a legitimate, established brand […]

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What Is a Poly Mailer? Everything You Need to Know About Plastic Shipping Bags

FAQs / Erick Nova

If you have ordered something online and found it waiting on your doorstep in a sleek, lightweight plastic envelope, you have already met a poly mailer. Sometimes called plastic mailers, poly shipping bags, polyethylene mailers, plastic shipping bags, or poly e-commerce bags, these durable pouches have become a go-to choice for online businesses shipping soft,

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Butcher Paper vs. Parchment Paper vs. Deli Paper: Which Is Right for Your Food Business?

Packaging Insights / Erick Nova

If you are sourcing paper products for your restaurant, café, or foodservice operation, you will quickly see a few terms repeated: butcher paper, parchment paper, and deli paper (sometimes called food sheets, basket liners, or sandwich wrap). They can look similar at first glance, but they perform differently, and choosing the right one can improve

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Updated Remittance Information

Announcements / Erick Nova

To Our Valued Business Partners, All Morgan Chaney and Splash Packaging invoices will be paid by Action Packaging’s accounts payable department. Please make all invoices payable to Action Packaging. Please remit invoices via email to the two email addresses: We look forward to the continued opportunity to partner and grow with our trusted vendors. ___________________________

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Action Packaging acquires Morgan Chaney

Announcements / Erick Nova

We are excited to share some important news. Action Packaging (www.actionpkg.com) has acquired Morgan Chaney, a transition that will provide even more resources and opportunities for us to serve your business. Going forward, we will still operate under the Morgan Chaney name. The same account representatives and customer service team you know and trust will continue to

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What is a Gable Box?

FAQs / Erick Nova

If you’ve ever picked up baked goods in a carry-out box with a handle on top, chances are you’ve used a gable box. Recognized by their built-in handles and unique shape, gable boxes are both practical and visually appealing. But what exactly is a gable box, and why are they so popular in packaging? A

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What is Micro Flute Corrugated?

FAQs / Erick Nova

If you’ve been exploring different types of packaging materials, you may have come across the term micro flute corrugated. But what exactly does it mean, and why is it so widely used for boxes? A Simple Definition Micro flute corrugated refers to a general category of corrugated board that uses thin, fine flutes, the wave-like

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What is CMYK Printing?

FAQs / Erick Nova

If you’ve been looking into custom packaging options, you may have come across the term CMYK printing. It’s one of the most common printing methods in packaging, but what does it mean, and why does it matter for your bags, boxes, and more? A Simple Definition CMYK refers to the four-color printing process that uses

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What is Flexographic Printing?

FAQs / Erick Nova

If you’ve been researching custom packaging options, you may have come across the term flexographic printing, or simply flexo. But what exactly does it mean, and why is it such a popular choice for printing on bags, boxes, and more? A Simple Definition Flexographic printing is a printing method that uses flexible relief plates, almost

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Is Branded Packaging Expensive?

FAQs / Erick Nova

A common concern for many businesses is whether branded packaging will significantly increase costs. The short answer is: not necessarily. Branded packaging can be designed to fit a wide range of budgets without sacrificing quality or brand impact. Options for Every Budget While some luxury finishes and specialty materials can carry higher price points, there

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Can Packaging Really Help With Marketing?

FAQs / Erick Nova

When most businesses think about marketing, they picture digital ads, social media campaigns, or in-store promotions. But there is one marketing tool that often goes overlooked: packaging. Every bag, box, or wrap you hand to a customer carries more than just a product; it carries your brand. Packaging That Walks With Your Customers Packaging does

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The Instagram Effect: Designing Brands People Want to Share

Packaging Insights / Erick Nova

Social media has reshaped the way people discover, evaluate, and connect with businesses. Platforms like Instagram, TikTok, and Pinterest aren’t just for scrolling, they’ve become engines of word-of-mouth marketing, where a single photo or video can reach thousands of potential customers in seconds. For brands, especially in retail, food service, hospitality, and e-commerce, this presents

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Competing With Big Chains: Strategies for Independent Restaurants

Packaging Insights / Erick Nova

Independent restaurants face a unique challenge: how to stand out when big chains dominate the market with massive advertising budgets, recognizable logos, and brand consistency across hundreds of locations. But here’s the good news: local and independent establishments have advantages that no chain can replicate. By leaning into authenticity, building strong customer connections, and using

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How Modern Retailers Differentiate Their Brand in a Crowded Market

Packaging Insights / Erick Nova

In today’s retail landscape, customers have endless choices at their fingertips. Whether they’re shopping in-store or online, the competition for their attention is fierce. For retailers, the challenge isn’t just to sell products, but to stand out as a brand that customers remember and return to. So, how do modern retailers create differentiation in a

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Solving Common Packaging Challenges for Retailers

Packaging Insights / Erick Nova

Packaging is much more than a way to send products out the door. For retailers, it’s an extension of your brand, an experience for your customers, and an opportunity to leave a lasting impression. But creating packaging that’s affordable, consistent, sustainable, and impactful isn’t always simple. Many retailers face recurring challenges that can stall their

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Incentive Programs That Drive E-Commerce Growth: A Practical Guide

Packaging Insights / Erick Nova

Why Incentive Programs Work In e-commerce, repeat customers are your most valuable asset. Incentive programs, whether loyalty points, tiered perks, or referral bonuses, help retain these customers, boost average order value, and encourage brand advocacy.But an effective program is more than just a discount; it is about creating an experience customers want to return to.

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How Reusing Your Packaging Creates Unexpected Value for Your Brand

Packaging Insights / Erick Nova

Packaging That Lasts Longer, Works Harder, and Builds Loyalty When you invest in high-quality packaging, you’re not just creating a first impression; you’re creating a lasting presence in your customers’ lives. Durable, reusable packaging doesn’t end its journey at the point of sale. It can become part of your customers’ daily routines, giving your brand

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Before You Order Custom Packaging Online… Read This

Packaging Insights / Erick Nova

In the search for custom packaging, it’s easy to be drawn in by slick websites, fast promises, and low prices. But not everything you see online is as it seems, and when it comes to packaging your brand, choosing the wrong supplier can be a costly mistake. At Morgan Chaney, we’ve seen a growing number

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Are There Options for Custom Bags Made in the USA?

FAQs / Erick Nova

Yes, there are options for fully American-made custom bags, as well as hybrid solutions that combine overseas sourcing with domestic printing. You can also choose entirely overseas production depending on your budget, timeline, or material preferences. Whether you need to prioritize locally made packaging or are exploring multiple options, the team at Morgan Chaney is

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Can I Print on the Gussets or Sides of the Bag?

FAQs / Erick Nova

Yes, printing on the gussets or side panels of a bag is often possible, depending on the type of bag you choose. Many custom paper and plastic bags can feature branding on the front, back, and side gussets, giving your business more space to make an impact and share your message. That said, printing capabilities

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