Discover expert tips, trends, and strategies to help your business stand out with branded packaging. From design inspiration to practical guidance, we cover everything you need to elevate your packaging and strengthen your brand.
When most retailers think about marketing, they think about ads, email campaigns, social media, or influencer partnerships. Packaging? It’s often only seen as a logistics necessity: a box or bag that gets the product from point A to point B. But smart retailers know that packaging is so much more than that. It’s a powerful, […]
Why Packaging Is One of the Most Underrated Marketing Tools in Retail Read More »
The restaurant industry has undergone a major shift in recent years. With the rise of food delivery apps, takeout orders, and curbside pickups, the way customers experience your food has evolved. While the convenience of delivery is undeniable, it also presents a new challenge: how to maintain your brand’s presence and deliver an exceptional experience
How Custom Takeout Boxes Can Help Your Restaurant Thrive in the Delivery Era Read More »
Luxury is in the Details—Your Packaging Should Reflect That In the hospitality industry, every touchpoint contributes to the guest experience—from the moment they arrive to the smallest amenities they take home. High-end hotels, resorts, and spas know that presentation matters, and custom-branded packaging is an essential part of creating a memorable and elevated experience for
The Best Custom Packaging Company for Hotels, Resorts & Spas Read More »
Most packaging follows a familiar formula, but chaos packaging challenges convention by presenting products in unexpected, unconventional ways. Instead of standard containers, brands are experimenting with designs that surprise, intrigue, and spark conversation. This approach not only captures attention in crowded marketplaces but also fuels social media engagement and word-of-mouth marketing. Understanding Chaos Packaging Chaos
What is Chaos Packaging? A Bold Approach to Product Marketing Read More »
In today’s competitive market, word-of-mouth marketing: the organic spread of information about a product or service, remains one of the most effective strategies for driving consumer behavior. According to Nielsen, a staggering 92% of consumers trust recommendations from friends and family over traditional advertising (Nielsen). This trust underscores the importance of creating shareable experiences that
The Power of Custom Packaging in Word-of-Mouth Marketing Read More »
More than a decade ago, Hawaii made history as the first U.S. state to ban single-use plastic bags (Wikipedia). At the time, this was a bold move—one that signaled a shift in how we think about plastic waste. Since then, the landscape of plastic bag regulations has changed dramatically. If you’re a retailer, restaurant, or
Plastic Bag Bans: Where Are We in 2025? Read More »
The packaging landscape is evolving rapidly, driven by consumer preferences, sustainability goals, and the rise of premium branding. As businesses look for ways to stand out, packaging is no longer just a necessity; it is a key part of brand identity and customer experience. So, what is shaping the packaging world in 2025? Here are
5 Packaging Trends That Are Dominating in 2025… So Far Read More »
Takeout and delivery have become essential revenue streams for restaurants, but poor packaging can quickly turn a great meal into a disappointing experience. Leaky containers, soggy food, and flimsy bags not only frustrate customers but also lead to negative reviews and lost business. If your restaurant relies on takeout and delivery, avoiding common packaging mistakes
How to Prevent Takeout Packaging Mistakes That Ruin Customer Experience Read More »
Brand storytelling isn’t just about what you say—it’s about what customers see, feel, and experience. Your packaging is a powerful extension of your brand, communicating its identity and values without a single word. From colors and materials to textures and design elements, every packaging choice influences how your brand is perceived. Whether you run a
How Packaging Tells Your Brand Story Without Saying a Word Read More »
In today’s digital-driven world, unboxing has evolved from a simple act of opening a package into a full-fledged experience that influences customer perception, brand loyalty, and even purchasing decisions. Whether you’re a retailer, restaurant, or e-commerce business, your packaging is no longer just a container—it’s an opportunity to make a lasting impression. So, what exactly
What Is ‘Unboxing’ And Why Is It So Important? Read More »
As e-commerce continues to dominate the retail space, businesses must think beyond just delivering products—they must craft an experience. Packaging has evolved from a simple necessity to a powerful branding tool, influencing everything from customer perception to social media engagement. In today’s digital-driven marketplace, beautifully designed, high-quality e-commerce packaging is more important than ever. First
Why E-Commerce Packaging is More Important Than Ever Read More »
Your packaging is more than just a way to carry products—it’s an extension of your brand. Thoughtfully designed packaging creates a sensory experience that sticks with customers long after their purchase. Whether you’re a retailer, restaurant, e-commerce brand, or any other type of business, the right packaging can elevate your brand’s image and leave a
10 Tips to Creating Long Lasting Impressions Through Packaging Read More »
Your brand’s shopping bags do more than just carry products—they’re mobile advertisements, subtle reinforcements of your brand identity, and even a way to impress customers long after they’ve left your store. But if you’re wondering how to put your logo on a shopping bag, the process might seem overwhelming at first. Don’t worry—we’re here to
How to Put Your Logo on a Shopping Bag: Everything You Need to Know Read More »
The retail industry is constantly evolving, and packaging is no exception. As consumer preferences shift and sustainability becomes a bigger priority, staying ahead of packaging trends is essential for retailers looking to make an impact. For 2025, the focus is on innovation, eco-consciousness, and creating memorable customer experiences. Here are the top five packaging trends
5 Packaging Trends Retailers Need to Know for 2025 Read More »
In today’s competitive restaurant landscape, branding is everything. From the moment customers engage with your business, your brand’s identity influences their perception and loyalty. While many restaurants invest heavily in logos, menus, and advertising campaigns, one crucial element often gets overlooked: branded packaging. Branded packaging isn’t just functional; it’s a marketing powerhouse that can elevate
Why Branded Packaging Is the Ultimate Advertising Tool for Restaurants Read More »
Tote bags are having a major moment. From city sidewalks to campus quads, they’re everywhere—and for good reason. Tote bags are more than just a convenient way to carry your things; they’re a canvas for self-expression, a badge of eco-consciousness, and, let’s face it, a must-have fashion accessory. If you’ve been dreaming about creating your
So You Want to Start a Tote Bag Brand: Here’s How to Make It Happen Read More »
When it comes to creating an unforgettable customer experience, the packaging you choose for your products can speak volumes about your brand. While structural design and functionality play important roles, color is often the most powerful and immediate way to make an emotional connection with your customers. The right color choices for your post-purchase packaging—like
Color Psychology and How to Use It in Post-Purchase Packaging Read More »
Your packaging is more than just a way to carry food—it’s a first impression, a conversation starter, and sometimes even an Instagram post waiting to happen. If you’re running a restaurant or café, your packaging should work as hard as you do to deliver an unforgettable experience. The right branded packaging not only protects your
5 Must-Have Packaging Essentials for Restaurants and Cafés Read More »
As we step into 2025, the world of branded packaging continues to evolve, reflecting changes in consumer behavior, technological advancements, and industry demands. Whether you’re a retailer, a restaurant, or an e-commerce business, staying ahead of packaging trends is essential to making an impact and maintaining your competitive edge. Here are the top packaging trends
2025 Packaging Trends to Watch Read More »
Client loyalty is the backbone of a successful salon. While exceptional service and high-quality products are essential, the way you present your brand can leave a lasting impression that keeps clients coming back. Custom salon packaging is a simple yet powerful tool to enhance your client experience, foster salon customer retention, and turn casual customers
The Secret to Building Client Loyalty With Custom Salon Packaging Read More »
