Printing your logo on paper bags is a simple and effective way to promote your business, build brand recognition, and elevate your packaging. Whether you run a boutique, restaurant, or e-commerce store, branded paper bags offer a professional touch that customers notice and remember.
Step 1: Choose the Right Type of Bag
Before printing your logo, you’ll need to decide which paper bag style fits your business. Some common options include:
- Eurotote Bags – Premium, heavyweight bags with rope handles
- Handled Kraft Shopping Bags – Classic, sturdy paper bags for retail and food service
- Flat Merchandise Bags – Lightweight, flat paper bags ideal for slim items
- Die-Cut Handle Bags – Sleek and modern bags with built-in oval handles, great for gift shops, events, and lightweight merchandise
- SOS Bags (Self-Opening Sacks) – Upright paper bags used for takeout, small retail items, or medical packaging; often used by restaurants, cafes, and pharmacies
The material, size, and surface finish of the bag will influence how your logo looks when printed.
Step 2: Select the Printing Method
There are several printing methods used for paper bags, each with its own advantages:
Ink Printing (Flexographic or Screen Printing)
Best for simple logos and larger runs, this method uses water-based inks for a clean, affordable print.
Hot Stamping (Foil Stamping)
Great for luxury appeal, hot stamping applies a metallic or pigmented foil using heat and pressure. Ideal for boutique and gift packaging.
Digital Printing
Used for full-color designs, gradients, or photographic imagery. Often best for short runs or complex artwork.
Embossing or Debossing
Optional enhancements that add texture by pressing your logo into the surface of the bag. Usually paired with stamping or printing.
Step 3: Prepare Your Logo File
To get the best print result, you’ll need to supply a high-resolution version of your logo. Preferred file types include:
- Vector files (AI, EPS, or PDF)
Make sure your logo is clean, readable, and designed for the size of the bag you’re printing on.
Step 4: Choose Colors and Placement
Decide where your logo should appear and which colors to use. Consider:
- Front center is the most common placement
- Use brand colors or contrast for visibility
- Keep it simple—less is more when it comes to printed bags
Step 5: Work with a Packaging Partner
Once your design is ready, the final step is production. At Morgan Chaney, we make the process easy. Whether you need help choosing the right bag, preparing your artwork, or selecting finishes, our experienced team will guide you from start to finish.
We offer low minimums through our Semi-Custom Packaging™ program and full custom options for larger runs. With fast communication and expert design support, you’ll get packaging that looks professional and aligns with your brand.
Want your logo printed on paper bags?
Contact Morgan Chaney to start your custom packaging project today.