If you’ve been researching custom packaging options, you may have come across the term flexographic printing, or simply flexo. But what exactly does it mean, and why is it such a popular choice for printing on bags, boxes, and more?
A Simple Definition
Flexographic printing is a printing method that uses flexible relief plates, almost like modern-day rubber stamps, to transfer ink directly onto packaging materials. The process is quick, efficient, and capable of producing clean, consistent designs across large quantities.
Flexo is one of the most widely used printing methods in the packaging world, making it especially common for shopping bags, takeout bags, shipping boxes, and folding cartons.
How Flexographic Printing Works
In flexographic printing, ink is applied to a flexible plate that has been etched with your design. As the plate rotates on a printing press, it transfers ink onto the packaging material. Because the plates are flexible, they can adapt to different surfaces, which makes this method highly versatile.
This process allows businesses to print everything from simple one-color logos to more detailed multi-color designs.
Why Flexographic Printing Matters
Adding flexographic printing to packaging gives your brand a professional, polished look while keeping production efficient. Some of the biggest advantages include:
- Cost-effective for large runs – Perfect for high-volume orders of bags or boxes.
- Fast production – The printing process is designed for speed and consistency.
- Versatile design options – Works well for everything from bold logos to intricate artwork.
- Durable results – Flexo inks are designed to hold up during shipping, handling, and use.
Examples of Flexographic Printing in Packaging
Flexographic printing can be applied to many types of packaging. A few of the most common examples include:
- Paper shopping bags – Ideal for retailers that want their logo and branding visible in customers’ hands.
- Takeout food bags – A functional way for restaurants to turn every order into a branding opportunity.
- Corrugated shipping boxes – Strong boxes with printed designs that protect products while promoting your business.
- And more – From food liners to labels, flexo printing is a reliable choice for many packaging needs.
Final Thoughts
Flexographic printing combines efficiency with quality, making it a go-to method for businesses that need high-volume branded packaging. Whether you are a retailer looking for custom shopping bags or a company in need of printed shipping boxes, flexo offers a dependable way to put your brand front and center.
Need help deciding if flexographic printing is the right choice for your packaging project? Contact Morgan Chaney and our team will guide you toward the best solution for your brand.