Erick Nova

When it comes to creating an unforgettable customer experience, the packaging you choose for your products can speak volumes about your brand. While structural design and functionality play important roles, color is often the most powerful and immediate way to make an emotional connection with your customers. The right color choices for your post-purchase packaging—like […]

Your packaging is more than just a way to carry food—it’s a first impression, a conversation starter, and sometimes even an Instagram post waiting to happen. If you’re running a restaurant or café, your packaging should work as hard as you do to deliver an unforgettable experience. The right branded packaging not only protects your

As we step into 2025, the world of branded packaging continues to evolve, reflecting changes in consumer behavior, technological advancements, and industry demands. Whether you’re a retailer, a restaurant, or an e-commerce business, staying ahead of packaging trends is essential to making an impact and maintaining your competitive edge. Here are the top packaging trends

Client loyalty is the backbone of a successful salon. While exceptional service and high-quality products are essential, the way you present your brand can leave a lasting impression that keeps clients coming back. Custom salon packaging is a simple yet powerful tool to enhance your client experience, foster salon customer retention, and turn casual customers

When it comes to your business, the right packaging can make all the difference. Not only does it serve a functional purpose of protecting and transporting products, but it’s also an extension of your brand identity. Custom logo packaging isn’t just about wrapping a product—it’s about creating a memorable experience that speaks to your target

In business, one thing is certain: the future can be unpredictable. Whether you’re riding a wave of economic growth or preparing for possible challenges ahead, every dollar spent on marketing needs to work harder than ever. But here’s the good news: your business can maximize its impact with a tool you already need—packaging. Branded packaging

In the world of e-commerce, where customers can’t touch or feel products before purchasing, packaging becomes a vital tool for communication, branding, and creating memorable experiences. Often overlooked, packaging serves as your brand’s silent salesperson, influencing buying decisions, driving customer loyalty, and sparking word-of-mouth marketing. Here are five ways packaging quietly works to boost your

For e-commerce businesses, the journey doesn’t end when a customer clicks “buy.” The moment your product reaches their doorstep is just as important—it’s an opportunity to reinforce your brand, deliver an exceptional experience, and set yourself apart in a crowded market. Thoughtful, well-designed packaging can turn a simple order into a brand-building opportunity that leaves

For small businesses, packaging is more than just a necessity—it’s an extension of your brand. But creating impactful packaging doesn’t have to strain your budget. With the right approach, you can design affordable branded packaging that elevates your products and resonates with your customers. Here are ten budget-friendly packaging ideas tailored for small businesses that

In the competitive world of e-commerce, first impressions matter. Packaging is often the first physical interaction a customer has with your brand, and it sets the tone for their overall experience. High-impact packaging doesn’t just ensure your products arrive safely—it creates a lasting impression, encourages repeat purchases, and even turns customers into brand advocates. Here’s

Your packaging is often the first impression customers have of your business. It’s an opportunity to showcase your brand, connect with your audience, and stand out from competitors. However, even experienced businesses can make mistakes that weaken their branding efforts. Here are five common pitfalls in packaging design and execution—and how to avoid them. 1.

When it comes to restaurants, memorable branding isn’t just about logos or flashy decor. Often, the most impactful details are the small, thoughtful touches that enhance a customer’s overall experience. From dine-in presentation to takeout packaging, incorporating subtle branded elements throughout your restaurant can reinforce your brand identity, create memorable moments, and increase customer loyalty.

In today’s competitive food service industry, standing out is more challenging than ever. With so many choices available to consumers, restaurants, cafes, and delis need to find ways to differentiate themselves—not just through the quality of their food but through the entire dining experience. One often overlooked yet highly impactful way to elevate your brand

Rebranding is often seen as an all-or-nothing move—a complete overhaul of a company’s logo, slogan, and visual identity. But rebranding doesn’t have to mean starting from scratch. Instead, many businesses are turning to packaging as a strategic way to refresh their image, appeal to new audiences, and stay relevant—all while keeping their original logo intact.

In the world of retail, every detail matters. For small businesses, standing out can be a challenge, especially when competing with larger stores. One simple yet powerful tool that small retailers often overlook is custom packaging—particularly custom bags. In this post, we’ll dive into how custom bags can help your small business grow, improve customer

In today’s competitive market, standing out is more important than ever. For businesses that rely on creating memorable customer experiences, custom packaging can be a game-changer. It’s more than just a way to wrap up a product—it’s a way to communicate your brand’s story, create a lasting impression, and build a deeper connection with your

When you’re running a small business, making the right impression on your customers is crucial. One of the best ways to achieve this is through branded packaging. Branded packaging is more than just a way to deliver your product—it’s an opportunity to showcase your logo, reinforce your brand identity, and create a memorable experience for

Starting an e-commerce business is an exciting opportunity to reach a global audience, connect with customers online, and build a brand that stands out in the digital marketplace. But beyond setting up an online store, one crucial element that many new business owners overlook is the role of branded packaging. Your packaging is more than

In today’s competitive retail environment, offering gift-wrapping services can be a great way to enhance customer experience, encourage repeat business, and increase sales. A well-designed, easy-to-use gift wrapping station provides added convenience for your customers and allows your store to stand out. This guide will walk you through the steps of setting up a simple,