If you’ve been shopping for paper or plastic bags, you may have come across the word gusset. But what exactly is a gusset, and why does it matter when choosing the right packaging for your business?
A Simple Definition
A gusset is the expandable section of a bag that adds depth and allows it to hold more items. Gussets are typically found on the sides or bottom of a bag and are most common in shopping bags, grocery bags, takeout bags, and pouches.
In simple terms, a gusset gives a bag structure and capacity, allowing it to expand rather than stay flat.
Types of Gussets
- Side Gusset – Found on the sides of a bag, allowing it to expand outward. Common in shopping bags and grocery-style paper bags.
- Bottom Gusset – A fold at the base of the bag that allows the bottom to expand and lie flat when filled.
- Side and Bottom Gussets – Some bags have both for maximum volume and a box-like shape.
Why Gussets Matter
Adding a gusset transforms a simple flat bag into a functional, load-bearing solution for packaging. Gusseted bags are:
- Better for bulky or boxy items
- Easier to pack and stack
- More comfortable for customers to carry
- Often more visually appealing when filled
Examples of Gusseted Bags
A few popular bag options that include gussets are:
- Handled paper shopping bags – Great for retail and restaurants
- Eurotote bags – Luxury bags with reinforced bottoms and side gussets
- SOS grocery bags – Self-opening sacks with expandable sides for easy filling
Need help choosing the right gusseted bag for your business?
Contact Morgan Chaney and let our team help you find packaging that fits your needs and branding.