If you run a small retail business, choosing the right packaging isn’t just about carrying products out the door. It’s about presentation, protection, and building brand recognition, all while staying within your budget.
Here’s a simple breakdown to help you choose the right packaging for your store.
Start with the Basics
Every retail business needs core packaging essentials. These often include:
- Handled Paper Shopping Bags – Affordable and practical. Ideal for boutiques, gift shops, and general retail.
- Flat Merchandise Bags – Great for lightweight, non-fragile items like cards, apparel, or stationery.
- Gift Boxes or Apparel Boxes – A nice option if you sell clothing, accessories, or gift items that need extra structure.
Think About Branding
Even if you’re just starting out, a little branding can go a long way. Consider:
- Custom Tissue Paper – Wrap items in tissue printed with your logo for an upscale look using affordable materials.
- Custom Labels – Stick them on plain bags or boxes to create a branded experience without a full custom print run.
- Semi-Custom Packaging™ – If you want your brand on the bag itself, Morgan Chaney’s Semi-Custom options offer lower minimums and quicker turnaround.
Consider Your Products
Ask yourself:
- Are the items fragile? If so, consider sturdy boxes or added padding.
- Are the products lightweight or bulky? Choose gusseted bags or boxes that fit comfortably.
- Do you need seasonal or gift-ready packaging? Explore options like eurototes or magnetic gift boxes.
Choose Materials That Reflect Your Brand
Paper or plastic? Matte or gloss? Recycled or not? Each choice reflects something about your business.
- Uncoated brown paper = eco-conscious, minimal, approachable
- Gloss laminated finishes = bold, modern, upscale
- Reusable materials = sustainability and value
If you’re aiming for a more organic or earth-toned aesthetic, packaging made from uncoated brown paper or featuring a raw brown paper finish can help communicate your brand’s values visually.
Keep It Scalable
Start small with a few versatile items. As your business grows, you can layer in more custom pieces to match your brand vision and customer expectations.
Need help choosing the right packaging for your store?
Contact Morgan Chaney and we’ll help you build a tailored packaging program that works with your brand and budget.